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Developing and implementing a mobile application can greatly improve your business and up your revenue. That is if you do it right. If you develop an app that is not up to par it could do more harm than good for your business. To try and help you avoid wasting time, money, and resources on an application that will do nothing for you we have compiled a list of things that you need to know when you are developing a mobile app for your business.

Don’t Do It Alone.

It’s easy to get caught up in the “I can do it on my own” mindset but communicating with experts such as experienced partners and design agencies can greatly improve the app creating process and the application in general.

mobile app for your businessMake The Application Free

The only time you will need to charge to simply download the application is if it is a big part of your business revenue generation plan. Otherwise, you will actually make more money by making the application free and implementing in-app purchases.

No Push Notifications

Push notifications are one of the most common reasons that applications get deleted which means that it is best to leave them out. People are much more likely to keep your app and continue to use it if it is not constantly spamming their phone with notifications.

No Initial Sign-Up

If you require your users to sign up with an email address in order to use your app they are more likely to delete the application without even using it. A better way to go about that is to give them some sort of incentive or value before asking them to sign up. This will make them much more likely to sign up.

Applications Should Be Easy…

Your application should be easy to use and run without too many complicated hoops to jump through. If you look at some of the most popular applications you will notice that they have all of the features on the app available at one touch. This makes them simple to use and allows people to mindlessly browse your application which is very appealing.

Mobile App for your business… But Not Basic

Although your application should be easy to use, it should not be basic to the point that it is not useful. It should be visually appealing as well as useful and this will result in higher user retention.

Don’t Just Build a Mobile Site

Mobile applications are unique and should be treated as such. If you build them to mimic your website you will be missing out on an opportunity to create something completely new. A mobile website as a mobile app will not work as efficiently either.

Never Stop Improving Your App

Once you get your app perfect and people are downloading and using it, is easy to leave well-enough alone. However, you need to continue to update your application frequently and fix any bugs. This will be one of the biggest factors in user retention and a crucial part of running an app.

 

Scio provides end-to-end engineering services in a collaborative partnership to ensure that your team is an integral part of the solutions you require. We can offer a wide range of skills to make up a team that you can depend on – and work with directly. And when you need something more – we’re flexible. From helping to assess your needs to developing, implementing and maintaining solutions, we can offer as much or as little help as you need. Our teams can work with you virtually or on your site – but most companies need some type of combination of the two and we’re more than happy to find that blend too.  If you think that sounds interesting – Contact Us. We’re ready.