The challenge of closing a deal with a client in software development: What do you need?

The challenge of closing a deal with a client in software development: What do you need?

Curated by: Sergio A. Martínez

Which are the things that really matter when you are trying to close a software development deal? For many tech companies out there, this idea is an ongoing concern and ensuring that new projects are constantly coming and getting delivered, as well as the resulting relationships with these clients are strong and long-term is critical for the success of any organization. But what elements must be present in these deals to reach a positive outcome? What is the correct approach in the context of software development?

How many software developers do I need to get my project off the ground?

After all, the art of closing deals in the technology industry can be an interesting challenge. You have to make sure you are always one step ahead of the competition and have the best solution for your clients (no matter what their specific needs or requirements may be), and what makes this task even more complex is the constantly evolving tech landscape and ever-changing procedures that need to be taken into consideration when partnering with an external software team. But even though it can be tricky to work within these contexts, it’s also incredibly rewarding when you can reach an agreement both parties are satisfied with. That way, there’s every chance you’ll find success if you keep up with the environment you’re working in.

So, for companies that constantly jump from one project to the next, it’s important to focus on building ongoing mutually beneficial relationships. The goal, in absolute terms, is to create win-win scenarios where both parties are empowered to achieve their respective ambitions. This is typically accomplished by listening to all stakeholders involved, having clear communication about objectives, defining the scope of the project in explicit detail, and managing expectations throughout the entire process. For organizations that provide custom software services, building long-term working relationships with clients based on mutual trust and respect can lead to repeat business, glowing referrals, and many other positive outcomes for both client and provider alike. So let’s walk through some of the critical elements that will decide if this deal will result in a desirable outcome for a company where building quality software is the main goal. What do you need to keep in mind?

Elements of the perfect deal

The challenge of closing a deal with a client in software development: What do you need?

First and foremost, the main element to offer as an organization is flexibility. You want to be able to adjust the project for a client’s immediate needs, whether that involves adding, subtracting, or substituting features or people involved. In this ever-changing tech world, it pays to adapt and adjust quickly to the latest trends and needs of the projects, trying out new methods, ideas, or concepts, while being able to switch gears quickly if something isn’t going as expected. This is an ability that, regardless of any obstacles that may arise, can ensure that a project remains on track without missing important deadlines or cutting essential features. In essence, flexibility often leads to innovative solutions for even the most difficult problems, a crucial element for development success.

Secondly, clear communication is critical. A good organization makes sure the expectations of their clients are well understood among the team, keeping them involved in its progress whenever possible. And since the cost is always a factor, crafting transparent pricing models that show clients exactly what they’re paying for, communicating any possible financial circumstance. The priority should always be to ensure open communication and transparency while also conveying expertise, setting expectations at the outset, meeting deadlines, and taking the lead in responding quickly to any inquiries your client may have. Understanding project goals and accommodating budget requests, showing dedication to their vision, and keeping lines of communication open well after the initial agreement is signed will go a long way towards ensuring that your current client becomes a lasting one.

Building a strong rapport with clients is the key to success in any software development project,” says Luis Aburto, CEO and Founder of Scio. The best development organizations start building this relationship as soon as possible and work hard to establish trust, creating a clear communication process, outlining expectations for both parties and making sure that all stakeholders are kept up-to-date on project statuses, knowing that any feedback from the client is heard, valued and implemented where necessary. With this approach, these companies can close deals confidently by providing solutions that meet clients’ needs while keeping within budget parameters. Since both sides want to build an ongoing relationship based on trust, the best software development companies do their best to keep everyone happy throughout the entire project.

In other words, the goal of these kinds of partnerships is taking the time to understand the needs of a client and craft custom solutions that look to the future, guiding them through every step of the process while providing helpful updates along the way and ensuring that both parties are at top efficiency. This is what will give both parties the chance to build a strong relationship, confidently promising that any product being developed will meet expectations and give clients a reason to return for future projects.

Common problems

The challenge of closing a deal with a client in software development: What do you need?

Still, closing a deal with clients in software development can be quite a challenge, especially when managing multiple projects or juggling tight deadlines. Issues related to scope creep and unrealistic expectations are common sticking points that arise during negotiations, and it’s also important for developers to be aware of any cultural barriers that may exist. Finding the right balance between meeting a client’s needs while ensuring that quality standards remain high is key. Maintaining timely communication, keeping commitments, and being able to quickly adapt to changing circumstances are just a few more areas where problems can occur when closing deals in software development, especially if you are working with tricky clients that don’t commit to a project. 

For this reason, it’s vital for software development companies to assess the situation and find a compromise before it begins negatively affecting progress. One strategy might be trying to negotiate deadlines with clients, as well as other aspects of their needs that get everyone’s approval or explain the importance of making decisions quickly so that the project doesn’t experience delays and can stay on target, striving to maintain good communication and collaboration to ensure a successful outcome for all parties involved.

And finally, if the job is starting to get too big, looking for outside development help is often the go-to option for many software companies when they need to guarantee a deal with a client. The main reason why this is so beneficial lies in the focus on efficiency: with an experienced, professional team providing support and expertise, software companies can speed up the process of getting their product into the client’s hands. Not only does this result in shorter turnaround times, but it also lends greater credibility to a proposal since experienced developers have already been engaged and invested in the project. In this specific case, Nearshore development, which keeps a close cultural match that helps avoid any gap in communication and expertise, can enable a company to access new technology faster, allowing them to stay competitive without spending too much money from their own pocket. All in all, these advantages not only guarantee a deal with clients but make an entire process smoother and more reliable. With careful planning upfront and ongoing attention to detail, sealing the deal can be rewarding in more ways than one.

The Key Takeaways

  • In the software development industry, closing deals with clients is a skill that involves experience, communication, and expertise to reach a positive outcome.
  • However, even when a company has these skills finely tuned, some challenges might become present (like a non-committing client) that could jeopardize the entire partnership.
  • Furthermore, constantly getting in and out of projects can be overwhelming for a software company, so seeking outside help is the go-to solution.
  • Nearshore partnerships, then, offer the best in terms of cultural matches and tech expertise, guaranteeing that any deal will come through, no matter the challenge.
Benefits of having a software partner and making the leap to a more tech-focused productivity

Benefits of having a software partner and making the leap to a more tech-focused productivity

Curated by: Sergio A. Martínez

The advancements in technology over the past decade have made it so that every business now is part of a modern digital world. From hotels to restaurants, to financial groups to big-box retailers, organizations of all kinds have a critical system running on applications and digital systems to reach its full potential. Businesses can now reach out to customers on social media platforms with ease, for example, or increase their efficiency and productivity by incorporating platforms and tools that make workflows and processes a lot smoother. But as a consequence, modern companies pretty much need to take advantage of technology to remain competitive in an increasingly technological market.

Benefits of having a software partner and making the leap to a more tech-focused productivity

However, businesses that have traditionally operated outside of the tech world are often intimidated by the prospect of software development and think it’s best to just shy away from it entirely. We agree that it can be daunting to change how a company works, particularly if they’ve been operating in a certain way for years, as introducing a new system can cause disruption, that affects efficiency. Understandably, this can make business owners hesitant to invest in software solutions due to the cost implications and lack of viable return on investments; the thought of diving into unknown waters is why many organizations choose to stay within their comfort zone rather than embrace an innovative transformation that can make a difference in the long run. All these factors make change hard to accept, but finding the right solution can be a game changer for any company, no matter how entrenched they may be in their older practices.

So, for a small IT department, convincing the management of one such business to embrace digital and technological changes might be challenging, but it is essential — especially with the increase in online activity since the arrival of the pandemic. By transitioning to more efficient technology, these organizations can reduce costs, increase production output, target new markets, and further automate mundane tasks. Examples of this include automating customer service processes, utilizing cloud computing technology to save on storage space, or introducing integrated software solutions to manage sales and inventory more quickly. Taking steps toward updating infrastructure may seem intimidating at first, but it is worth reconsidering as it could drastically improve how the company functions now and in the long run. With the right mix of research and data-driven insights, it’s easy to show management how this shift creates valuable improvements within your workflow.

The importance of a good partnership

Benefits of having a software partner and making the leap to a more tech-focused productivity

One of the main challenges to overcome is explaining how the investment in these kinds of technologies will benefit the company within a reasonable time frame — this is key when getting management on board. Digital transformation is no longer just an option to stay competitive in today’s market, but without the necessary support and expertise to make the leap, these efforts run the risk of amounting to nothing.

That’s why partnering with a leading software development team can be a huge benefit for these traditional companies. Not only does having a software development partner provide access to modern approaches and data insights, but a partnership also brings fresh ideas and perspectives to your business. Plus, outsourcing these tasks to professionals drastically reduces the burden on your internal staff who may be unfamiliar with the tech needed. This partnership also cuts costs that would otherwise be associated with software development such as talent, infrastructure, and training expenses. It allows you to leverage the expertise of a software partner, letting you benefit from their experience and resources so you can focus on core business activities without getting bogged down in technical minutiae. All in all, whether you want to build new custom applications to update existing systems, partnering with an experienced software developer is an incredibly smart move for any company looking to keep up with today’s ever-changing technology landscape.

However, when looking for the perfect development partner, it can be hard to know where to start. The key is to find a team that meshes well with your existing business structure. It’s not always easy to implement a custom solution, so you want to look for a development partner that’s as passionate about your project as you are. Ask for referrals, read reviews, check portfolio items, and reach out via email or an event if possible, to get a feel for the culture of potential partners. Additionally, ask questions about communication preferences and decision-making processes; both parties need to be in sync throughout the process. Choosing a reputable software development partner can help ensure the success of your business, so take the time to do your research and find someone who seeks to understand in order to create exactly what you need.

After all, you are trusting them to bring technological tools and automation into the mix for you to gain access to more efficient workflows, better communication with customers and partners, more up-to-date analytics, and improved oversight over all areas of your organization. With access to such sophisticated options as web-based customer portals or private mobile applications that employ cutting-edge technologies like augmented reality or voice recognition, companies can unlock untapped potential and find innovative solutions for scaling their efforts. Engaging the perfect software development partner, then, means having an experienced professional handle all of the coding so businesses can focus on leveraging this power in expanding their business for maximum efficiency and profitability. 

This makes Nearshore development partners an ideal option — not only does it allow businesses to take advantage of having top-quality talent without incurring the full cost associated with hiring in-house, but it also offers proximity which has its advantages in terms of communication and convenience. With Nearshoring, businesses can have access to a pool of experienced experts from countries that align with their language and cultural needs, making the transition easier and more efficient. Whatever type of tech project you need help on, a nearshore partner will provide dynamic solutions at reasonable prices while being sensitive to deadlines. In short, they’re your perfect technology partners!

Moreover, partnering with someone who specializes in software development allows a company to reap the benefits of their established best practices, eliminating common hurdles during the software launch. In short, having a software development partner is one of the greatest avenues toward success for traditional businesses looking to break into the digital age.

Last words

Benefits of having a software partner and making the leap to a more tech-focused productivity

The digital world is quickly becoming the norm and this means that businesses need to consider how they can add a tech twist to stay ahead of the game. Combining traditional businesses with technology is a great way to gain an advantage over competitors and make sure your business stays relevant. Not only will it give your company an edge, but also help it improve efficiency, streamline processes and ultimately increase rewards. By capitalizing on technological advances, businesses have access to an ever-increasing range of features such as artificial intelligence, machine learning, data analytics, and more, and taking the time to consider how best to integrate these into traditional models can pay off in both tangible and intangible ways. With the right strategy in place and the best software developers in Mexico at Scio, combining technology with age-old practices might just be the clue to modern business success.

Of course, we know that the combination of tech and business can be tricky, especially if the business in question doesn’t usually dabble in tech development. But with the right partner, it’s possible to work together to create the perfect software solution for your needs. Having a reliable collaborator specializing in software development can help to ensure that all bases are covered — a partner brings the technical know-how while you bring your expertise to the company’s business needs. This way, you’ll end up with dedicated software tailored specifically towards reaching the goals of your business, with great results.

The Key Takeaways

  • In today’s world, incorporating technological and software solutions is a must of businesses of all kinds.
  • However, for more traditional companies that don’t have a dedicated software department, this proposition can be somewhat tricky.
  • That’s why getting together with a software development partner can be such a godsend for these organizations, allowing them to leverage skill and expertise in order to update and revolutionize the workflow of a business.
  • Nearshore offers the best proposition for this: expertise in the field, more likely to find close business culture ties, and the flexibility to embark on a development project of any kind.
The Great Resignation and the future of corporate cultures: Rebuilding a better software industry for all

The Great Resignation and the future of corporate cultures: Rebuilding a better software industry for all

Curated by: Sergio A. Martínez

The events at the beginning of 2021 set ablaze a revolution across the corporate world like never before. Companies that were once dormant in their response to messages from employees and people impacted by their decisions woke up with a start, quickly realizing that the rise of Great Resignation had an impact on more than just the individuals that left; it prompted corporate culture to shift within different organizations and led to an evaluation from both leadership and followers alike. Furthermore, it changed people’s ideas about where power truly lies and how one opinion can shape a large organization’s future.

The Great Resignation and the future of corporate cultures: Rebuilding a better software industry for all

After all, its aftermath has done a remarkable job of putting corporate culture in perspective. Gone are the days when tradition and status were the only things that mattered, and staff felt stifled by top-down approaches to decision-making. Today’s corporations devote much more effort to nurturing an atmosphere of collaboration, inclusion, and meaningful work experiences by leveraging modern communication technology and encouraging personal development. The Great Resignation was a major event that undoubtedly left its mark on the corporate world, particularly in terms of expectations for staff morale and development. 

Companies have increased the focus on employee engagement, introducing initiatives like flexible working hours, health benefits, and team-building days to ensure their workforce is both productive and content with their situation. While there’s no denying that working in a big corporation can be challenging, today employees benefit from more attentive management and a much greater appreciation of their efforts.

A new perspective on work

The Great Resignation and the future of corporate cultures: Rebuilding a better software industry for all

The early 2020s in the software development industry will be remembered as a turning point that, arguably, was sorely needed. Many key engineers and developers decided to abruptly leave their companies, sometimes abandoning projects of enormous complexity, with significant economic repercussions that become the foundation for innovation in the cultural side of things. This undoubtedly caused strife for many businesses that had difficulty adapting to this new normality, shifting new technology and approaches that might change the industry for the better. And despite the initial turmoil, the long-term impact of these resignations may bring more stability than harm. By creating environments with a focus on job satisfaction, we can ensure employees are not simply productive but also happy with their positions. 

However, after the shocking impact of the Great Resignation, many companies still have found themselves scrambling to rebuild their corporate culture. Leaders have had to get creative when it comes to rebuilding trust, setting new boundaries, and planning for potential resiliency in the future, with many opting to invest in employee incentive programs that focus on building relationships, regular check-ins to make sure everyone feels heard and supported, and flexible work schedules that prioritize people over productivity.

This can be a daunting task, of course, but it’s also an opportunity to create something innovative and unique. The first step will be evaluating the processes and systems in place that created the need for such a large group of employees to leave, as they could indicate larger systemic problems, so the team should make sure to look at all possible root issues. From there, leadership needs to start discussing ways to incorporate improved communication between management and staff, diversity in hiring practices, feedback loops for employees, and goal alignment across teams into the new culture. And it’s important to bring everyone on board, from executives to frontline staff, to implement these new procedures and standards. Creating buy-in from every level sets companies up for success.

After such a significant departure, it’s important to focus on fostering positive energy and morale in the remaining company staff. The Scio way of doing things has always included creating a welcoming atmosphere, as well as creating clear company protocols for respectful and open communication between superiors and subordinates”, says Helena Matamoros, of Human Capital at Scio. “A sense of trust needs to be established by keeping everyone informed about any changes that might come, and this is best done via regular meetings and feedback sessions where everyone has a voice. A good company culture knows the value of its people, and it gives them tools to create a dynamic where collaboration is at the front and center.” 

Having an open dialogue within the company and getting feedback from everyone on what kind of company culture would best fit the current business needs is a must. This should also include input from members of different levels within the organization — both executives and employees. From there, it is important to set expectations and be transparent when making changes, making sure that all employees understand how their roles fit into the new culture so they feel like their work contributes meaningfully to achieving the organizational goals. In other words, the goal is to create an environment where change is welcomed, not feared, providing a safe space for anyone who may have questions or suggestions as the transition process unfolds. If approached correctly, establishing this new culture can be a positive experience for everyone involved.

What will come next?

The Great Resignation and the future of corporate cultures: Rebuilding a better software industry for all

Ultimately, the effort should be invested in presenting your business as an inviting environment that encourages career growth and puts it front and center. If the staff feels encouraged to grow, it strengthens both themselves and the organization as a whole, because learning new skills can help people feel empowered and give them confidence when tackling new projects or ideas, contributing to a vibrant atmosphere of goodwill that helps drive innovation and business success.

The impact of the Great Resignation on the software development industry has been immense, and tech companies had to rapidly pivot and restructure to manage the mass exodus of talent. As a result, employers have had to get creative with their hiring strategies to find new developers, often having to look far beyond traditional sources like universities or job postings. This sudden shift in the way people approach jobs has allowed the software industry an opportune moment to reinvent itself and its culture, sure to keep evolving even after things settle down.

After the Great Resignation, companies need to focus on honest communication, respect for individual talent, and a conscious effort to foster diversity, taking an intentional stance toward embracing both creativity and collaboration in workplaces while allowing employees to perform their best work. Forward-thinking companies place a priority on creating an environment where everyone’s ideas are heard, everyone’s skills are valued and everyone feels valued, which leads to a stronger outcome each time. If the tools of technology can help propel business success, then it only makes sense that the cultural products of technology – collaboration, creativity, and diversity – must be at the core of that success as well. Only by doing this will the next step for software industry culture be one moving forward.

The Key Takeaways

  • Building a corporate culture that puts people first and foremost is already a complicated (but rewarding) task, as it leads to better outcomes in the development process.
  • However, rebuilding a culture after a massive shift (such as the Great Resignation) can be an even greater challenge because it involves getting back lost trust, and the need to leave certain practices behind.
  • This process should involve everyone in the company, and leadership should make the effort to keep a better balance between people and business.
  • Doing so can lead to a better software industry, with a more people-centric approach, that can only result in better innovations that benefit us all.
The importance of balance, leadership, and communication in QA: A chat with Team Lead Ángeles Banda.

The importance of balance, leadership, and communication in QA: A chat with Team Lead Ángeles Banda.

Curated by: Sergio A. Martínez

The software industry has never been the same since the advent of remote work. Before this, it was expected to be present in an office full of computers and development materials to get projects done, which meant that, for most teams, productivity and collaboration were limited by how far members could physically travel or commute. But at the outbreak of the COVID pandemic, the software industry had to adapt quickly to push work and collaboration online to keep business running beyond physical walls. And most developers had to learn new ways to stay productive from home – many being able to access their work applications remotely for the first time.

The-importance-of-balance-icono

Of course, remote work was something that had already existed prior to the pandemic, but this crisis pushed a lot of Tech companies into developing innovative digital solutions almost overnight, bringing unprecedented dynamism to the software industry. Now, it’s normal for many software professionals to access their work from any corner of the world, and companies benefit from this by being able to look outside their neighborhood to find top talent, instead of confining themselves to a local workforce that is more sought after each passing day. 

However, this has not been an easy change. Working from home as a software developer can present unique challenges when it comes to maintaining a balance, which often means finding creative ways to integrate personal time into an already busy work schedule. Being able to work remotely, of course, gives plenty of flexibility when it comes to managing the daily tasks at hand, and stuff that used to require commuting or travel can easily be completed online, but this has created the side-effect of blurring the lines between work and personal life in a way that many people hadn’t experienced before. When work is at home, separation is difficult to preserve. 

So yeah, managing a healthy work-life balance as a software developer working from home can be tricky. The key is to figure out ways to use this flexibility in your favor, by making sure that you plan and allocate enough time for each activity throughout the day – be it coding, hanging out with family, having meals together, or taking some time out for yourself. For this reason, we had a chat with Ángeles Banda, QA Analyst and Team Lead at Scio, whose experience balancing work, leadership, and family life can shed a light on the challenges of remote work and software development in the remote age.

A sudden change

Nearshore development runs on culture: Ensuring collaboration is at the heart of every project.

For a parent trying to work from home, the challenge of software development on top of childcare can seem daunting. Working on complex developmental projects requires laser focus, whereas being available for kids calls for complete attention and availability too, which can be hard to find all in the same day, never mind during a complicated situation like a pandemic going on. How to achieve that?

The pandemic was a big game-changer in my life, not only because I started to work remotely back then, but because my child was born in 2020, barely a month before the lockdowns began. I was still on maternity leave when world came down that we would not be back to the office for a while”, says Ángeles about those days. “And that was good at first because all daycares had to close down, so I got the chance to be with my child during those first few months, but then I had to think of a way to take care of him while I worked. His dad is also on the same schedule, so it was a tricky thing to balance, and we had to figure it out as we went.

Of course, Ángeles wasn’t alone in that. According to a study by Rutgers University, “prior to the pandemic, the percent of men who provided at least five daily hours of active childcare was 15%, but increased to 29% during the pandemic. For women, this percentage was 23% prior to the pandemic and increased to 37% during the pandemic”, meaning that it had to be a meaningful change in how work and personal time dynamics had to be managed to keep productivity during the early stages of the pandemic and onward. And this often requires some creative thinking.

What I tried to do was change my schedule and work hours to suit what I was doing at home. For example, I worked from 9:00 am to 6:00 pm, but I had to start earlier, at 7:00 am or so, when my child was asleep, so I could get some work done by the time he was awake”, continues Ángeles. “My husband and I also had to balance and schedule any call or meeting we needed to have carefully, trying to always have one of us free in case the baby needed something. It’s interesting to note how deeply your priorities change in this situation, so striking the correct balance was essential.

Leading from afar

Furthermore, remote teams come with their own unique set of challenges when it comes to keeping productivity, and the key to successful collaboration is strong leadership that understands how to direct team members, assign tasks, and manage expectations. Good leaders find ways to keep the team engaged even though they can’t be physically present in the same location, encouraging constant communication to ensure everyone stays focused on deadlines and deliverables. With clear direction and regular updates, remote teams can accomplish great feats of software development, but achieving that requires a kind of skill that gets tested during a lockdown.

This process had kind of a steep learning curve because, while I was trying to adapt my work at home with being a new mom, an opportunity for growth came along almost at the same time”, tells Ángeles. “I began as a Team Lead at the time, so trying to balance all of these new responsibilities was stressful, but it also comes down to the kind of team you have. I always try to keep things a little more personal, trying to know my teammates as people, which gives you certain flexibility to work more comfortably. Still, there were moments when communication didn’t work perfectly, so I had to iron out any bump in the team dynamics. I always try to solve these issues internally, talking directly to people and trying to keep our goals clear, and as time went on, we settle on something we all feel satisfied with.”

Remote teams that need to collaborate and lead from afar often have a more difficult time juggling expectations. So, to ensure successful projects, effective virtual leadership should focus on cultivating relationships as well as fostering an open communication platform between team members, which is what Ángeles learned to do. Leaders should strive to lay out clear goals, create consistent check-ins, maintain morale with recognition of individual team performance when needed, and openly invite both questions and feedback so everyone is on the same page. That way, developing a strong relationship among all members of the team can greatly increase the chances for success and make sure the development process remains efficient without compromising quality. When managed well, remote teams in software development can become a stabilizing force even during times of uncertainty. 

Assuring quality at every step

The evolution of the employee

With that in mind, we don’t need to explain how software development is tricky enough as it is. But throw in remote QA and you have a whole additional challenge. Quality assurance is an indispensable part of ensuring the final product meets the predetermined standards, but doing this remotely presents its own unique set of hurdles, like the difficulty of gauging the effectiveness and accuracy of a test while also adhering to time constraints and deadlines. Fortunately, there are ways to make these remote QA scenarios run more smoothly such as adopting automated testing strategies, employing communication tools that bridge gaps between team members, and staying organized even when managing a widely dispersed team. With careful planning and the necessary support, software development teams can navigate through the challenge of doing distributed QA with efficiency.

I think the biggest help for the QA team was the openness of Scio to let us have all the equipment and everything we needed at home”, explains Ángeles. “It’s not like we could request absolutely anything we wanted, of course, but things like this iPhone or this Mac I have right here with me, even if I only use them to test applications and programs, made a big difference. I think it would have been easy to make us go to the office if we needed to make tests with these machines, but Scio made the effort of bringing all these resources to our home, which helped a lot.”  

However, beyond physical resources, QA isn’t something one person can do alone – it takes a village. From the Project Manager organizing everything to the developers creating solutions, software quality assurance involves so many different roles and responsibilities that without each one playing their part, success isn’t possible. This means that team members need to be creative while introducing new working processes and tools to adequately make sure that their end product meets customer satisfaction levels, yields high-quality results, and prevents any major surprises or hiccups along the way. To achieve this, Team Leaders need to keep close to this whole process, be it in person or far away, with continuous communication at the heart of it. As Ángeles explains:

With the majority of physical interactions conducted virtually, QA teams need to be creative while introducing new working processes and tools to adequately make sure that their end product meets customer satisfaction levels. Intuitive visual feedback programs, clear-cut standards, and reliable bug-tracking methods must now be considered in addition to manual testing when it comes to developing quality software. It’s certainly not an easy feat, but overcoming this challenge will lead to better products and improved user experiences, nonetheless.

Final words

The modern workforce is constantly evolving, and for businesses to remain competitive, they must remain ahead of the curve. Software companies like Scio that offer flexibility are doing just that – providing employees with increased job satisfaction and giving them the freedom to shape their own schedules. After all, flexibility is the cornerstone of a software developer’s well-being. Offering a predictable schedule and the freedom to work remotely empowers developers to manage their physical and mental energy more effectively by setting clear boundaries between home, work, and downtime. 

Additionally, shifts in working hours can provide an advantageous opportunity for developers to take preventive care of themselves while also enabling more collaboration when tackling complex tasks. As the case of Ángeles shows, flexible schedules supply both software developers and project teams with the ability to shift an environment focused on speed and execution into one that emphasizes thoughtful problem-solving. At its core, this kind of culture allows software developers to maintain a healthy focus on the task at hand while addressing their personal needs, which will always guarantee a positive outcome when it comes to software development.

The Key Takeaways

  • Although remote work was a game-changer in the software industry, keeping a balance between work and personal life is still a challenge.
  • At the onset of the pandemic, adjusting to these changes was difficult, and required support and skill from an organization to do it successfully.
  • The key is having a culture of growth and flexibility that offers access to the correct resources, and building teams with communication and collaboration at the heart of their dynamics.

Productivity Ratio: Understanding the “invisible work” of software development

Productivity Ratio: Understanding the “invisible work” of software development

Curated by: Sergio A. Martínez

We know that software development is not all just coding. As with any big project, there are plenty of tasks that must be fulfilled to create an effective end product, such as stakeholder supervision, decision-making, problem-solving, communication, and time management. Which is why it is  essential to have a clear understanding of the business goals of the software being developed, while also analyzing and interpreting the user requirements that must be worked into the development phase.

When-Excel-is-not-enough-icono

That’s part of the reason why productivity in this context is a tricky thing to track. Sure, you can see how long it takes to reach the end goal and measure it against timelines and expectations, but that doesn’t take into account all the nuances of software creation, as well as the challenges of debugging, refactoring, tweaking, editing and other tedious but crucial elements of every successful project. And this is further complicated by progress not always being linear — as soon as you start working on a project, it’s almost certain things will follow their own kaleidoscope-like paths that don’t always make sense from the outside. 

With all that, it might seem that tracking productivity is like nailing jelly to a wall: not an easy task by any stretch of the imagination, and sadly without a one-size-fits-all solution. Doing the required following isn’t impossible, though, but it requires finesse and forethought to obtain meaningful results. It also requires being aware of the “invisible work” going into the development of an application, and it requires having a complete understanding of how that many pieces fit together. Unfortunately, for some teams, ignoring the tediousness of tracking productivity can be seen as more desirable than going through the hassle. However, with the correct approach, any team can achieve such a goal.

Getting ratio’d

Productivity Ratio

Working with other professionals like designers, business analysts, or testers, is part of every software development project, so good collaboration skills are necessary to reach any goal. Furthermore, making sure that the tools you are using are appropriate for the task ahead can have a dramatic impact on how successful the project would turn out to be in the long run. All these requirements mean that a positive outcome demands a spectrum of skills, which makes the whole process more challenging, and not all of them are obvious at a first glance. In the words of this Crossing the Equator article:

This invisible work increases the communications gap between the hidden, almost abstract world of coding on the one side and that of marketers, purchasers, and investors on the other. It’s a gap that can cause frustration and misunderstanding and can lead to employee turnover and a slowdown of business growth. It is usually the responsibility of engineering leaders to close this gap.

In other words, measuring “invisible work” can be difficult due to the complexity of any project. While time and effort can obviously be used to gauge progress, many intangible elements must be factored into the equation, but it’s hard to quantify the value of research, problem-solving strategies, code refactoring, and investigating emerging technologies that all help to improve software quality. In addition, developers must often adjust their efforts on the fly if stakeholders change their expectations or new information comes in. As a result, measuring invisible work requires an experienced team who understands what needs to be tracked and how to factor it into the overall process. And one of the more interesting approaches to this comes from a very simple formula: productivity ratios.

Productivity ratios in software development are the gauge by which you measure whether or not a process is successful, indicating the amount of work completed versus the amount of time and effort expended. In other words, it looks at how much time and resources have been invested in a project, such as coding and bug fixes, against the end result. The productivity ratio, consequently, it’s an important metric for gauging how effective a development team is at producing quality work. And understanding how to calculate it can be an invaluable tool for ensuring a project’s success. The formula to do so can be expressed as the following:

productivity ratio

The tricky part, however, is how to define what the input and the output mean in the context of development. The most common approach is looking at the basic resources that go into the project (work hours, number of developers, cost per hour, among others), against a specified result, like development milestones reached, user stories, pull requests, and many others, with the general idea that something is being produced continuously. 

The result of the equation is then compared to a baseline (industry standards, or past development story, for example) to obtain an estimate of the total productivity of a given team. But how does this tie back to the invisible work involved in software development? Coming back to the Crossing the Equator article:

It’s a human-focused thing. It also applies to collaboration, knowledge sharing, and team-building activities. Successful organizations build products that customers love, which can only happen when the right people are involved and treated correctly. Teams cannot afford to hire people who merely hit the keyboard to write code without any profound understanding of or connection to the end user. Understanding the business means understanding its processes and goals and ensuring full team alignment.

A different way to look at development

Productivity Ratio

In short, without a holistic view of development, a productivity ratio cannot work as is because a lot of the effort is not directly apparent in the final product (like planning, writing documentation, ensuring clear communication between stakeholders, managers, and developers, implementing and maintaining the adequate tools, observing security, refactoring the code, etc.), but it’s required to guarantee the timely delivery of a product, its quality, and the overall success of it. 

After all, putting all the focus on coding is not enough and in fact can lead to disaster if other aspects of the project such as design, testing, debugging, and the actual use case are not taken into consideration. Without properly assessing these elements a lot of issues can arise while rolling out the software to customers resulting in wasted effort and resources. That last part is key: developers should take an all-encompassing approach by focusing on the final users as the overall destination of the whole process, and what they are getting from the whole ordeal is, perhaps, the most important point of all. Consequently, an effective productivity ratio should be defined less in terms of input/output, and more like:

productivity work

The core of this approach is to stop seeing the development process as an isolated black box where effort goes in and results come out, and instead get into a mindset of the “total work” output by a team against what the client and final user will be receiving. This should not just be an abstract idea but rather a value that’s central to all efforts during production, helping align everyone with a clear goal. Additionally, when strong ties exist between a software development team and its users, trust is established allowing for up-front feedback before any changes or upgrades would be made, all but ensuring that technical implementations fit with user expectations. Bottom line – all software development projects should prioritize the user experience, helping teams align their efforts from day one. Making sure everyone understands and is deeply invested in this user focus allows for more meaningful and consistent collaborations internally, bridging the gap between the visible and invisible work. Ensuring there is a clear baseline for the productivity ratio, will end up manifesting into an ideal, successful product that satisfies users completely.

The Key Takeaways

  • Productivity is always an important concern for any software development project because it can give a clear picture of the effort and resources put into development.
  • One of the biggest challenges of tracking productivity is the “invisible work” involved in creating a successful application, which is never obvious in the final product.
  • A successful approach might be the “productivity ratio” that measures the input against the output of any project, but it needs to be used carefully to consider invisible work.
  • To that end, keeping the focus on the final product that the user will be receiving can give a better idea of the productivity of a team, comparing the ratio of effort put in versus what the user will be getting.

Scio is an established Nearshore software development company based in Mexico that specializes in providing high-quality, cost-effective technologies for pioneering tech companies. We have been building and mentoring teams of engineers since 2003 and our experience gives us access not only to the knowledge but also the expertise needed when tackling any project. Get started today by contacting us about your project needs – We have teams available to help you achieve your business goals. Get in contact today!

Normalization of Deviance: What to do when human nature collides with procedures in the workplace.

Normalization of Deviance: What to do when human nature collides with procedures in the workplace.

Curated by: Sergio A. Martínez

Let’s think of the following example: imagine a brand-new bridge connecting two highways over a river. This highway sees a lot of traffic, including transport trucks that must pass from one side to the other daily, which tend to have a weight, on average, of about 25 tons. Thus, they mark the bridge accordingly: Limit Weight: 25 tons. However, the engineers know that they need a safety margin to ensure that the bridge doesn’t stress and wear out too quickly, so it’s designed to actually support up to 35 tons. It all seems good until one day, ten years later, the bridge collapses; a 40-ton trailer tried to cross it, and a tragedy occurred.

Why-will-platform-engineering-and-self-service-be-two-of-the-biggest-trends-in-2023-icono

It’s easy to point a finger at the culprit, right? That truck was way too heavy for this bridge, so we need to build sturdier bridges and think of a system that checks if a truck has the appropriate weight before crossing. Maybe even instill punishments and fines for people going over this limit. Easy stuff. Well, if that’s the case, then nothing was learned from this disaster. It will happen again in the future.

This is normalization of deviance. Simply put, it’s when people become so accustomed to seeing certain things done wrong that they no longer register as problems, but instead as the way “things work”. And they do work, until the day they don’t: catastrophic failures like a bridge collapsing are seldom the result of a single, unavoidable act of God, but instead the accumulation of small problems that one day reach a breaking point.  And normalization of deviance is a huge problem in the software development industry. 

However, how exactly does the normalization of deviance work, how does it affect software development, and what could be the steps to mitigate, or outright eliminate, the risks it presents?

Bending the rules (until they break)

Normalization of deviance

Software and civil engineering are not that different, at least when it comes to the complexity and precision needed to build things. After all, engineering of any kind is the art of finding solutions that work under stress: creating stuff that works reliably, no matter who is using it. So, no matter if you work with code or concrete, the process is roughly the same: you need to take into account every single situation that the design demands. And thus, both disciplines also tend to have very similar problems, with the normalization of deviance being one of them.

Let’s go back to our bridge example: what was the actual problem? The truck was way too heavy to safely cross that bridge, for sure. But why was such a truck trying to cross it in the first place? Because simply put, it was a normal thing to happen, and if that sounds like a contradiction, you would be right. After all, the normalization of deviance is a lesson in human nature.

People like to bend the rules. That’s what we do. Intellectually, we know rules are meant to keep things working properly, but rigidity is not our strong suit as a species. In the words of veteran programmer Foone Turing: “We always want to optimize. We want to do things cheaper, quicker, and more at once. And the thing is, most of the time going a little faster, a little hotter, that’s fine. Nothing goes wrong. Engineers always design with a safety margin, as we’ve learned the hard way that if you don’t, stuff goes wrong very fast. So going 110% as fast as the spec says? probably OK.

So, you may see where this is going. In our bridge example, an interesting wrinkle is that the disaster didn’t happen right away, it was a full decade after the bridge was constructed. That’s the tricky thing with the normalization of deviance: it takes time to build up. It works through subtlety: if your bridge says that it has a limit of 25 tons, but you once drove a 30-ton truck through it and nothing happened, then the actual limit is higher, right? You can do it again. And if you do it enough times?

You’ve been going 110% all the time. It’s worked out just fine. You’re doing great, no problems. You start to think of 110% as the new normal, and you think of it as just 100%. […] Then one day you’re running into 5 other problems and need to push something, well, maybe you do 120% today? After all, it’s basically just 10% of normal…”. That’s how you get a 40-ton trailer trying to cross a bridge rated way lower than that: someone drove through it with 35 tons of cargo, and nothing happened. 36 should be fine, right? Or 37, or 38, and so on. Bending the rules became so normal, without any immediate consequence, that it ceased to be wrong. Slowly, it became the standard, and a standard supported by bent rules is always a time bomb.

But how to avoid deviance?

Normalization of deviance

In software development, the normalization of deviance can happen at every level. For example, at a product level, it’s not exactly unheard of to release software that is not fully tested, on the assumption that the bugs will be fixed in future releases, which can lead to serious problems, such as data loss or security vulnerabilities. At the development level, programmers can start to disregard code style conventions if they feel slowed down by them (there’s a deadline to meet after all), resulting in a codebase that is difficult to read and maintain. And at the security level, it’s often easier to just write down a password than wait half an hour for IT to reset your account if you forget it. In either case, the result is the same: an organization will start accumulating issues until something serious breaks one day.

However, diagnosing the normalization of deviance can be difficult because there’s no immediate feedback loop to it. The bridge probably doesn’t produce a loud cracking sound if you go a couple of pounds above the limit, or the code doesn’t stop working immediately if you deviate a little from a style convention, so implementing effective ways to detect when it’s happening, or to deter this kind of behavior, can be tricky.   

The aforementioned Twitter thread gives a great example of why: “Susan gets in trouble because she put a post-it note with her password on her monitor, and we had to sit through a boring security meeting about password security. So, people learned to put their passwords in their wallets and their phones.” Or in other words, maybe the systems we have in place provide the incentive to deviate from the rules in the first place, and having after-the-fact measures don’t do enough to stop the buildup of problems. In that case, it falls on the culture of an organization to take into account these possible challenges and take the steps necessary to avoid lowering standards as a normal practice. These four key points might help:

  1. Rules are not forever. When it comes to technology, a year might as well be a decade in terms of advancement and innovation, so every procedure and workflow must be constantly reviewed to ensure “rule-bending” is not encouraged when certain parts lag behind, becoming obsolete or just ineffective. Revising and streamlining are always valuable skills for the leadership of any company to have, and giving people the power to always ask “why” could help avoid problems down the line.
  2. Open communication is critical. In that same sense, the main danger of deviance is that it develops in secret. Effective project management means communicating effectively with people, making clear the purpose of every rule, and being open to opinions, suggestions, and discussions to ensure those rules are effective and followed. Also, promoting an environment where a developer can communicate when a rule must be broken for the good of a project is crucial, as it allows management to respond and control such changes. “This situation has happened to us in the past”, says Jesús Magaña, Senior Project Manager at Scio. “And this decision has never been taken lightly. The objective, after all, is reaching the finish line without compromising quality or performance. This ‘shortcut’ has to be done with the consent of the Project Manager and the client, keeping in mind the possible consequences of doing so.”  
  3. Any change has to be clear and well-thought. The software sector is also ripe for new technologies, frameworks, languages, and tools to be implemented during development, but these changes are not trivial. If a new element is adopted within the development environment without proper measures (like clearly explaining the benefits and drawbacks of the new tool, giving people enough time to acclimate to change, being open to concerns, etc.), the risk of deviance grows.
  4. A culture of collaboration, not politics. Probably the most common cause of normalization of deviance, many of these examples don’t happen in isolation. Humans are social beings that tend to form cliques and in-groups that cover for each other, which can happen at every level of the organization, and thus be the perfect place to brew deviance that could snowball into disaster. So, promoting collaboration, being lenient enough with consequences so people feel comfortable about speaking up, but not to the point that developers feel they can get away with anything, and frequently promoting people to mix and work together in different configurations might be the key. It all comes down to skilled leadership.

And knowing is half the battle

Normalization of deiance

However, let’s not assume that these steps, although useful, are completely infallible when it comes to mitigating the normalization of deviance because this kind of behavior is simply human. We bend the rules when we know we shouldn’t, even at a personal level sometimes (“I’m on a diet, but this piece of cake shouldn’t be a problem, right?”), but that doesn’t mean that we cannot anticipate, learn, and improve at every opportunity. Understanding this is what separates good software organizations from the rest of them. After all, as Jesus Magaña tells us, “one of the values of the Agile Manifesto establishes that ‘people and interactions are above tools and processes’, which implies that a process doesn’t have to be a rigid path. Sometimes you need to veer off-course, and that’s not cheating. Let’s just keep in mind that, if everything is going well during development, a process is meant to help us to be consistent with the quality of our work.

The Key Takeaways

  • Normalization of deviance, of lowering standards over time, is always a risk in any industry, especially software development.
  • Simply put, people are going to bend the rules when that benefits them because that’s simply human nature.
  • The main danger is that this normalization is almost always invisible until too late, helping the build-up of issues and problems until a disaster occurs.
  • It’s up to the management and culture of an organization to mitigate this deviance, which is virtually impossible to eliminate but can be avoided with the right approach to communication and collaboration.

Scio is an established Nearshore software development company based in Mexico that specializes in providing high-quality, cost-effective technologies for pioneering tech companies. We have been building and mentoring teams of engineers since 2003 and our experience gives us access not only to the knowledge but also the expertise needed when tackling any project. Get started today by contacting us about your project needs – We have teams available to help you achieve your business goals. Get in contact today!