The technological era we are living in is one where software applications have become a vital part of our day-to-day living. Software applications benefit us in many ways, making them highly in demand and all the more reason why you should build your own app if you have an amazing idea for one. Keep in mind, though, that after all the brainstorming, planning, and executing of the creative ideas you come up with, you still have to discover the things you can do to go to market once you have finally built your app. There are numerous ways you can achieve this, but the big challenge here is How I got my first paying clients?
Determine the Right Marketing Strategy for Your App
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker
Being able to gain and retain clients will make your app successful. We engage in marketing activities to attract, keep, and satisfy our customers.
In this regard, you can create more profits by creating sales strategies that perfectly address the customers’ requirements. Determine the strategy that allows you to best reach your target market — whether it’s paid advertising, direct marketing, Internet marketing, or others.
Use Social Media to Build Your Brand
One way to promote your app and engage with your potential customers is through social media.
Test various social media platforms to determine where you can best reach your target market. As an example, instead of allotting all your marketing budget on Facebook ads, try to hold small campaigns on various social media platforms (Twitter, Instagram, Facebook) to help you determine which ones provide the best results.
You can also maximize the use of social media by creating content that can pull potential customers to your business. Examples would be blogs, vlogs, viral videos, and infographics among others.
Incorporate Customer Development in the Product Development Process
“Make a customer, not a sale”. –Katherine Barchetti
Customer development is necessary for the application you’ve built. It involves optimizing the ideas you’ve gained from customers and implementing them in your product. This ensures that you produce an app that your clients want, as well as prevents you from wasting time and money on creating an app that has no market.
The agile method makes it easier to incorporate customer development into the software development process, as it focuses more on the users and their needs. It also involves receiving quick feedback from them.
To achieve this, you will need to work with early adopters – customers who are willing to purchase your product even without testimonials from other customers. They understand that there will be errors, but they are patient and are interested in your company’s success.
Use the Relationships You Have
It’s difficult to sell a product by making cold calls, especially when the one you’re cold calling don’t know you or when the product you’re selling is still unknown in the market.
In this regard, one thing you can do is to grow your network by meeting with people you know who may have ties to the business community. Ask them to introduce you to people who match your customer profile.
Offer your Product or Service for Free
One way to get your potential customers to try using your product or app at no risk to them is to allow them to use it for free. You can offer a trial version of your app or offer the beta version for free. This will allow our potential customers to see the benefits of using your app. By allowing them to use it for a certain period, they may get hooked to using it such that they will no longer hesitate to purchase it once the trial version is over or when the beta version gets replaced by the official version.
So, How I Got My First Paying Clients?
There are many ways by which you can get your first customer. Although this may seem daunting, trying out different methods or ways will allow you to determine the best strategy for your specific product and market. With persistence and adequate research, you’ll soon figure out how to draw your target market in.
If you have a great idea for an app, you should not let fear keep you from turning that idea into reality. Create your marketing strategies from the onset so that you’re able to incorporate them into every phase of the software development process.
If you need experts to help you turn your ideas into a great app, then send us a message. We have a team of IT professionals who can develop an app that meets and even exceeds your expectations. Contact us today.
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