Curated by: Sergio A. Martínez

Which are the things that really matter when you are trying to close a software development deal? For many tech companies out there, this idea is an ongoing concern and ensuring that new projects are constantly coming and getting delivered, as well as the resulting relationships with these clients are strong and long-term is critical for the success of any organization. But what elements must be present in these deals to reach a positive outcome? What is the correct approach in the context of software development?

How many software developers do I need to get my project off the ground?

After all, the art of closing deals in the technology industry can be an interesting challenge. You have to make sure you are always one step ahead of the competition and have the best solution for your clients (no matter what their specific needs or requirements may be), and what makes this task even more complex is the constantly evolving tech landscape and ever-changing procedures that need to be taken into consideration when partnering with an external software team. But even though it can be tricky to work within these contexts, it’s also incredibly rewarding when you can reach an agreement both parties are satisfied with. That way, there’s every chance you’ll find success if you keep up with the environment you’re working in.

So, for companies that constantly jump from one project to the next, it’s important to focus on building ongoing mutually beneficial relationships. The goal, in absolute terms, is to create win-win scenarios where both parties are empowered to achieve their respective ambitions. This is typically accomplished by listening to all stakeholders involved, having clear communication about objectives, defining the scope of the project in explicit detail, and managing expectations throughout the entire process. For organizations that provide custom software services, building long-term working relationships with clients based on mutual trust and respect can lead to repeat business, glowing referrals, and many other positive outcomes for both client and provider alike. So let’s walk through some of the critical elements that will decide if this deal will result in a desirable outcome for a company where building quality software is the main goal. What do you need to keep in mind?

Elements of the perfect deal

The challenge of closing a deal with a client in software development: What do you need?

First and foremost, the main element to offer as an organization is flexibility. You want to be able to adjust the project for a client’s immediate needs, whether that involves adding, subtracting, or substituting features or people involved. In this ever-changing tech world, it pays to adapt and adjust quickly to the latest trends and needs of the projects, trying out new methods, ideas, or concepts, while being able to switch gears quickly if something isn’t going as expected. This is an ability that, regardless of any obstacles that may arise, can ensure that a project remains on track without missing important deadlines or cutting essential features. In essence, flexibility often leads to innovative solutions for even the most difficult problems, a crucial element for development success.

Secondly, clear communication is critical. A good organization makes sure the expectations of their clients are well understood among the team, keeping them involved in its progress whenever possible. And since the cost is always a factor, crafting transparent pricing models that show clients exactly what they’re paying for, communicating any possible financial circumstance. The priority should always be to ensure open communication and transparency while also conveying expertise, setting expectations at the outset, meeting deadlines, and taking the lead in responding quickly to any inquiries your client may have. Understanding project goals and accommodating budget requests, showing dedication to their vision, and keeping lines of communication open well after the initial agreement is signed will go a long way towards ensuring that your current client becomes a lasting one.

Building a strong rapport with clients is the key to success in any software development project,” says Luis Aburto, CEO and Founder of Scio. The best development organizations start building this relationship as soon as possible and work hard to establish trust, creating a clear communication process, outlining expectations for both parties and making sure that all stakeholders are kept up-to-date on project statuses, knowing that any feedback from the client is heard, valued and implemented where necessary. With this approach, these companies can close deals confidently by providing solutions that meet clients’ needs while keeping within budget parameters. Since both sides want to build an ongoing relationship based on trust, the best software development companies do their best to keep everyone happy throughout the entire project.

In other words, the goal of these kinds of partnerships is taking the time to understand the needs of a client and craft custom solutions that look to the future, guiding them through every step of the process while providing helpful updates along the way and ensuring that both parties are at top efficiency. This is what will give both parties the chance to build a strong relationship, confidently promising that any product being developed will meet expectations and give clients a reason to return for future projects.

Common problems

The challenge of closing a deal with a client in software development: What do you need?

Still, closing a deal with clients in software development can be quite a challenge, especially when managing multiple projects or juggling tight deadlines. Issues related to scope creep and unrealistic expectations are common sticking points that arise during negotiations, and it’s also important for developers to be aware of any cultural barriers that may exist. Finding the right balance between meeting a client’s needs while ensuring that quality standards remain high is key. Maintaining timely communication, keeping commitments, and being able to quickly adapt to changing circumstances are just a few more areas where problems can occur when closing deals in software development, especially if you are working with tricky clients that don’t commit to a project. 

For this reason, it’s vital for software development companies to assess the situation and find a compromise before it begins negatively affecting progress. One strategy might be trying to negotiate deadlines with clients, as well as other aspects of their needs that get everyone’s approval or explain the importance of making decisions quickly so that the project doesn’t experience delays and can stay on target, striving to maintain good communication and collaboration to ensure a successful outcome for all parties involved.

And finally, if the job is starting to get too big, looking for outside development help is often the go-to option for many software companies when they need to guarantee a deal with a client. The main reason why this is so beneficial lies in the focus on efficiency: with an experienced, professional team providing support and expertise, software companies can speed up the process of getting their product into the client’s hands. Not only does this result in shorter turnaround times, but it also lends greater credibility to a proposal since experienced developers have already been engaged and invested in the project. In this specific case, Nearshore development, which keeps a close cultural match that helps avoid any gap in communication and expertise, can enable a company to access new technology faster, allowing them to stay competitive without spending too much money from their own pocket. All in all, these advantages not only guarantee a deal with clients but make an entire process smoother and more reliable. With careful planning upfront and ongoing attention to detail, sealing the deal can be rewarding in more ways than one.

The Key Takeaways

  • In the software development industry, closing deals with clients is a skill that involves experience, communication, and expertise to reach a positive outcome.
  • However, even when a company has these skills finely tuned, some challenges might become present (like a non-committing client) that could jeopardize the entire partnership.
  • Furthermore, constantly getting in and out of projects can be overwhelming for a software company, so seeking outside help is the go-to solution.
  • Nearshore partnerships, then, offer the best in terms of cultural matches and tech expertise, guaranteeing that any deal will come through, no matter the challenge.