By Rod Aburto — Nearshore Staffing Expert at Scio Consulting
Person interacting with AI-powered search interface on a laptop, symbolizing the shift from traditional SEO to generative search content strategies.
While attending SaaStr 2025 this past May in San Mateo, California, I noticed a subtle but powerful shift in how tech leaders are thinking about content strategy. A recurring theme throughout the sessions and conversations was the rising influence of Generative AI platforms like ChatGPT, Claude, and Perplexity, as the new front door to online discovery.

This trend made me reflect on how we, at Scio Consulting, share our experience and insights through our blog. Traditionally, we’ve followed SEO best practices to ensure our content gets found. But the game has changed.

Now, your audience might not be typing keywords into Google. They’re asking AI tools natural-language questions—and expecting nuanced, trustworthy answers. That shift changes everything.

Person typing on a computer with a digital interface overlay, representing the shift from traditional keyword search to AI-powered question-based discovery.

From “Googling” to “Asking”

In the old model, keywords, backlinks, and structured metadata were enough to give your blog post a fighting chance at visibility. But today, users searching for insights about nearshore software development, remote engineering teams, or Latin America tech talent are using AI platforms that respond with curated, synthesized summaries.

Instead of reading ten blog posts, people ask:

  • “What’s the best nearshore partner for Agile delivery in Mexico?”
  • “How can I build a scalable development team in Latin America?”
  • “Who offers flexible staff augmentation models for software outsourcing?”

If your content isn’t well-structured, specific, and authoritative, it simply won’t be included in the AI’s answer set.

How Generative AI is Changing Content Discovery

At its core, Generative AI rewards content that is:

  • Expert-led, not generic
  • Conversational, not keyword-stuffed
  • Structured, using clear subheadings and semantic flow
  • Helpful, addressing real questions from real users

That’s a big deal for nearshore partners like Scio. We’re not just writing for a search algorithm—we’re writing to be understood and surfaced by AI.

This means our posts on staff augmentation, agile delivery, and software outsourcing need to clearly explain what we do, how we do it, and why it matters—with a level of transparency and authority that resonates with both humans and machines.

How Scio is Adapting

At Scio Consulting, we’re evolving our content strategy to reflect this shift. We’re aligning our blog posts with the way AI platforms index and summarize information, while staying true to our core voice and expertise.

That includes:

  • Highlighting our experience with nearshoring to Mexico/LATAM and service delivery management
  • Showcasing our ability to scale remote engineering teams for long-term impact
  • Sharing real lessons learned from building scalable development teams across borders
  • Addressing questions we know tech leaders are asking AI tools today

Our goal is to meet CTOs and Software Development Managers exactly where they are—whether they’re browsing a blog or chatting with an AI assistant.

Person typing on laptop with AI assistant icons floating above, symbolizing how generative search is changing access to expert content and thought leadership.

The Future of Thought Leadership

If you’re a tech leader navigating software outsourcing or exploring nearshore options in Latin America, know this: The content you find today may not come from traditional search engines. It may come from a well-trained AI that understands your question—and knows where to look.

We believe nearshore providers like Scio have a responsibility to make our knowledge accessible in this new format. Because if you’re trusting AI to guide your decisions, you should be confident that the right voices—voices grounded in experience, transparency, and delivery excellence—are part of the answer.

Let’s talk about how Scio’s nearshore model and flexible team structures can help you move faster, scale smarter, and deliver better. Visit https://sciodev.com or reach out directly—AI may be the new search engine, but real conversations still matter most

Rod Aburto

Rod Aburto

Nearshore Staffing Expert