Soft Skills in the Era of Nearshoring

Soft Skills in the Era of Nearshoring

By Isleen Hernández, Human Capital Administrator at Scio
Team of nearshore software developers in Mexico and the U.S. collaborating in a modern meeting room, discussing project strategy and communication flow.
In software development, we love precision. We talk about frameworks, architecture, and clean code as if perfection were just one pull request away. But anyone who’s ever worked on a complex project knows that success rarely depends only on code. It depends on people — on how well they communicate, how they adapt, how they handle feedback, and how they build trust over time.

That’s especially true in nearshore software development, where collaboration crosses borders. It’s not just about delivering features; it’s about building bridges between cultures, aligning goals, and keeping communication clear despite distance and time zones.

At Scio, we’ve spent more than 20 years helping U.S. tech leaders build high-performing engineering teams that are easy to work with. And if there’s one truth we’ve learned, it’s this: soft skills aren’t secondary — they’re what make nearshore partnerships succeed.

Why Soft Skills Matter in Nearshoring

Technical skills are the foundation of any engineering team. You need people who can design scalable systems, understand architecture trade-offs, and write efficient, maintainable code. But in a nearshore model, where collaboration happens across borders and expectations, those abilities are only half the equation.

Imagine this: a senior developer in Mexico is collaborating daily with a CTO in Austin. They’re aligned on goals but come from slightly different communication styles and work rhythms. The technical work is solid — the code runs, the architecture holds — but something feels off. Deadlines get blurry, feedback loops stretch longer than expected, and misunderstandings start to slow down progress.

What’s missing? Not technical skill. It’s empathy. It’s context awareness. It’s the ability to read between the lines in a Slack message and understand when to ask questions or clarify before assuming.

That’s where soft skills — communication, adaptability, and emotional intelligence — transform a project from “functional” to “fluid.” These skills allow teams to anticipate problems before they become blockers, align faster with clients, and maintain healthy collaboration even under pressure.

Digital world map with glowing puzzle pieces representing nearshore collaboration between Latin American engineers and U.S. companies.
A visual representation of how cultural alignment bridges communication gaps between LATAM developers and U.S. engineering teams.

The Nearshore Difference: Working Across Cultures

One of the biggest advantages of nearshoring is cultural proximity. Teams in Latin America share similar time zones and often a strong cultural alignment with U.S. companies. But that doesn’t mean communication happens automatically.

Each culture has its own approach to giving feedback, handling conflict, or expressing urgency. A U.S. manager might be very direct about what’s not working, while a developer in Mexico or Colombia might choose a more diplomatic route. Both are valid, but they need mutual understanding to meet in the middle.

At Scio, we see these cultural nuances as a strength — not a challenge. They encourage empathy, active listening, and flexibility. We train and mentor our developers not just to “speak English,” but to communicate effectively in the language of collaboration: clarity, respect, and curiosity.

How Soft Skills Shape Nearshore Success

Let’s be practical. What do soft skills actually look like in action?

They show up when a developer joins a new project and immediately builds rapport with the client. They appear when a team proactively identifies a potential risk in sprint planning and raises it early. Or when a lead engineer mediates between two viewpoints and finds common ground that strengthens the solution.

In nearshoring, soft skills create trust— and trust is what keeps distributed teams aligned even when things get messy.

Here are three ways soft skills make a measurable difference:

  • Communication turns collaboration into speed.
  • Clear communication shortens the distance between “idea” and “implementation.” It reduces rework, prevents bottlenecks, and ensures everyone’s expectations are aligned.

  • Empathy builds loyalty.
  • When clients feel understood, they stay. Developers who listen deeply and see beyond the code build relationships that last for years.

  • Adaptability drives consistency.
  • Every project evolves. A team that can adjust priorities, learn new tools, and stay calm during pivots becomes an invaluable partner — not just a vendor.

Behind every successful nearshore collaboration, there’s trust — and trust is born from human connection. That’s why at Scio, we invest as much in people as we do in technology.

A Culture Built on Collaboration and Mentorship

At Scio, collaboration isn’t a buzzword; it’s a habit. From onboarding to delivery, we cultivate an environment where people grow together instead of competing. We believe the best developers aren’t those who know everything — they’re the ones who keep learning, sharing, and mentoring others.

Every new team member is paired with a mentor who helps them not only with technical onboarding but also with real-world scenarios:

  • How to communicate project blockers early.
  • How to manage feedback loops with clients.
  • How to handle cultural differences gracefully.

Mentorship flows both ways — senior developers often learn fresh perspectives from newer team members, especially about emerging technologies or communication styles that resonate with younger generations. This exchange keeps our teams dynamic, adaptable, and aligned with client needs.

When developers feel supported, they bring their best selves to the work. And that’s what clients feel on the other side: teams that are engaged, proactive, and easy to collaborate with.

Person arranging wooden blocks labeled “Training” and “Professional”, symbolizing Scio’s Seniority Matrix and its structured developer growth framework.
Scio’s Seniority Matrix helps developers measure both technical and interpersonal growth, turning soft skills into tangible professional milestones.

The Seniority Matrix: Turning Growth into a Roadmap

To make professional development more structured, Scio uses its Seniority Matrix — an internal framework that maps both technical growth and interpersonal development.

Traditional career ladders often reward technical mastery alone. But at Scio, growing as a professional means growing as a communicator, mentor, and teammate.

For example, as developers move from mid-level to senior roles, the expectations evolve:

  • They lead meetings with confidence and clarity.
  • They give feedback that’s constructive and respectful.
  • They anticipate client needs and communicate proactively.
  • They support others, sharing lessons from real challenges.

This model ensures that “seniority” isn’t just about years of experience — it’s about maturity in how one works with others.

In a way, the Seniority Matrix turns soft skills into something measurable. It gives every Scio developer a roadmap that combines technical and human growth, preparing them for leadership in distributed environments.

Comparison: Technical vs. Soft Skills in Nearshore Teams

Here’s a simple breakdown that reflects what we’ve learned after two decades of nearshore collaboration:

Aspect
Technical Skills
Soft Skills
Focus Programming languages, frameworks, architecture Communication, empathy, adaptability
Measurement Code quality, performance, delivery speed Feedback handling, collaboration, client trust
Impact on Nearshore Projects Ensures technical execution and product reliability Drives cultural alignment and long-term partnership success
Development Time Improves through training and exposure to projects Grows through mentorship, communication, and lived experience
Result for Clients Reliable product delivery Seamless collaboration and higher satisfaction
When both columns are balanced, teams perform at their peak. But when one is missing — especially soft skills — the partnership struggles, even if the code is flawless.

The Human Factor Behind High-Performing Teams

Senior developers know that no amount of code automation or AI-assisted tooling replaces the human factor. A well-functioning team isn’t just a collection of smart people; it’s a network of trust.

In distributed environments, that trust doesn’t appear overnight. It’s built in daily standups, in transparent feedback sessions, and in the willingness to admit mistakes early.

At Scio, we often say: technical excellence delivers results, but human excellence sustains them.
That’s why our teams aren’t assembled only for speed — they’re built for partnership.

When a developer knows how to explain trade-offs clearly, listen to a client’s frustration with empathy, and suggest practical solutions, that developer becomes indispensable. Those are the people who make collaboration with Scio “feel different” — smoother, faster, more human.

Hands connecting a luminous puzzle piece, symbolizing trust, alignment, and partnership in nearshore software development.
Strong nearshore partnerships are built on trust, transparency, and shared goals — not just on technical skill or cost efficiency.

From Vendors to Partners

The global nearshore market is crowded. Many companies promise efficiency, cost reduction, or access to top-tier talent. But clients who stay with Scio for years tell us that what keeps them coming back isn’t just quality or price — it’s the relationship.

They know our engineers are not just executors but partners who understand their business and anticipate their challenges. They feel the difference in communication, in the consistency of delivery, and in the transparency of our collaboration.

That’s what soft skills make possible. They bridge the gap between doing the work and owning the outcome.

When clients say, “Scio is easy to work with,” that’s the highest compliment we can receive — because it means our people have mastered not only technology, but also the art of human connection.

For a closer look at how strong communication and collaboration can define project success, explore our story on communication and collaboration in software projects— a real example of how Scio turns soft skills into measurable outcomes.

Conclusion: The Competitive Edge That’s Hard to Automate

In a world where AI can write code, integrate APIs, and automate testing, what remains uniquely human? The ability to connect. To communicate ideas clearly. To navigate ambiguity with patience. To inspire confidence when things go off-script.

That’s why soft skills have become the most valuable currency in nearshore collaboration. They can’t be faked, automated, or outsourced — they’re earned through experience, empathy, and consistent communication.

At Scio, we’ll continue to nurture these qualities because we know they are the foundation of everything else we do.

Great code builds software.
But great people — empathetic, communicative, collaborative people — build partnerships that last.

And that’s what makes Scio’s teams stand out in the era of nearshoring.

As Harvard Business School explains in “Why Soft Skills Still Matter in the Age of AI”, mastering communication, critical thinking and empathy is now even more crucial than many purely technical competencies — especially in collaborative, distributed teams.

FAQs: The Power of Soft Skills in Nearshoring Success

  • Soft skills transform the nearshoring model from a transactional service into a long-term partnership. While technical skills ensure execution, empathy, clear communication, and adaptability are required to bridge cultural gaps, align expectations, and build the trust that sustains high-performing distributed teams in regions like Mexico and LATAM.

  • Scio uses a proprietary Seniority Matrix that makes human growth measurable. It evaluates developers not just on code, but on maturity in communication, client rapport, and mentorship. Every team member receives personalized mentorship to practice real-world scenarios, ensuring they are proactive, empathetic, and resilient collaborators.

  • A balanced team achieves maximum speed by reducing waste. Technical skills ensure code quality, but clear communication (a soft skill) shortens feedback loops, prevents bottlenecks, and reduces rework. This balance ensures seamless collaboration and faster implementation, leading to higher client satisfaction.

  • Nearshoring to regions like LATAM offers crucial cultural proximity and time zone alignment with U.S. clients. This close fit minimizes scheduling friction and fosters a base level of understanding. By investing in soft skill training, Scio maximizes this advantage, ensuring engineers communicate respectfully and proactively, becoming indispensable strategic partners rather than just vendors.

Isleen Hernández

Isleen Hernández

Human Capital Administrator

How Is Value Really Created? The Forgotten Formula of Perception, Resources, and Satisfaction

How Is Value Really Created? The Forgotten Formula of Perception, Resources, and Satisfaction

By Guillermo Tena
Customer evaluating satisfaction with stars, representing value perception in marketing.
“We want to create value.”

You hear it everywhere—meetings, pitches, resumes, LinkedIn profiles. But… what does it actually mean to create value?
And more importantly… who decides what’s valuable?

This article doesn’t just answer those questions—it gives you a practical (and actionable) model to understand how value is created from the customer’s perspective, and how that translates into real satisfaction, loyalty or abandonment.

What does it mean to create value?

From a behavioral and strategic standpoint:

Value is anything a person is willing to spend their resources on.

And those resources aren’t just money. They include:

  • Time (the most limited asset)
  • Money (the most exchangeable)
  • Effort (a mix of cognitive, emotional, and physical load)

Every time a customer buys, subscribes, or interacts with you, they’re making an implicit judgment:
is what I get worth what I give? That’s where the key concept comes in:

Value is not what you say it is. It’s what the customer perceives.

In marketing, you’re not selling products or services. You’re selling perceptions.

Perceived value is the real engine behind any purchase decision. Which is why, as a brand, business, or professional, you don’t get to define if you’re creating value. The market does.

This simple principle requires something complex:

  • Humility to listen
  • Empathy to observe without bias
  • Curiosity to constantly validate

If you don’t know how your offering feels from the other side of the counter, you’re guessing.

Person using smartphone with review stars, symbolizing perceived value and customer satisfaction
Perceived value is the real driver of loyalty, satisfaction, and repeat purchases.

The Satisfaction Formula (and Why Most Forget It)

Once you understand that value is perception, you can apply a fundamental formula:

Satisfaction = Perceived ValueResources Invested

Picture it like a scale. Depending on how it tips, you’ll get one of three outcomes:

Satisfaction

Relationship
Perceived value ≈ Resources invested
Customer feeling
The customer feels it was worth it.

High Satisfaction / Promoter

Relationship
Perceived value > Resources invested
Customer feeling
The customer feels like they won—and becomes a fan.
Business impact
Repeat purchases, loyalty, and positive word of mouth.

Dissatisfaction

Relationship
Perceived value < Resources invested
Customer feeling
The customer feels like they lost, won’t return, and may warn others.

Satisfaction is an emotional equation, not just a functional one. It’s built through the entire experience—not just the product.

Why This Formula Matters to Your Business

Because if you understand this equation, you can diagnose and improve every part of the
customer journey. You don’t need more features, you need to deliver more perceived value with less friction.

Key questions to apply this thinking

  • How much effort does it take for your customer to get what you offer?
  • Are you communicating value clearly—and emotionally?
  • Where can you reduce the perceived cost of your experience?
  • Are you focused on exceeding expectations—or just meeting them?

Mental Tool: The “Emotional Fairness” Model

People don’t just want value. They want fairness in the exchange.

When what they receive feels fair—or better—than what they gave, they feel good. When it doesn’t,
their defense system kicks in: they hesitate, withdraw, or walk away.

You’re not just competing with other brands. You’re competing with your customer’s emotional memory of their best—and worst—experiences.

Hand pointing at customer journey icons, showing how satisfaction comes from balancing value and effort
Reducing customer effort and friction increases perceived value across the journey.

Conclusion: Understand to Serve

Creating value isn’t about adding more. It’s about delivering what truly matters.

And that only happens when you stop looking at your offer through your own eyes— and start seeing it through the eyes of the one who chooses (or rejects) you.

If you’re not creating high perceived value with less cost, you’re not creating satisfaction. You’re creating friction.

Frequently Asked Questions

It’s the customer’s subjective judgment of what they gain versus what they invest (time, money, or effort).

By comparing expected value with perceived value received. Tools like NPS, CSAT, and interviews can help.

Because effort is one of the key “hidden costs” affecting value perception. Smooth, simple experiences create fans.

Want to dive deeper into how to design high-perceived-value offers, reduce friction, and boost customer satisfaction?
Happy to chat.
Guillermo Tena

Guillermo Tena

Head of Growth
Founder @ KHERO (clients: Continental, AMEX GBT, etc.) Head of Growth @ SCIO Consultant & Lecturer in Growth and Consumer Behavior

From Fast to Purposeful: Building with Shared Value

From Fast to Purposeful: Building with Shared Value

By Guillermo Tena
Team collaborating around a shared project, symbolizing how Shared Value in product strategy combines profitability with positive social impact.
A few years ago, I discovered something that changed the way I build. I’ve worked on everything from launching zero-budget apps to transforming forgotten public spaces into cultural landmarks. I’ve built for startups, for governments, for brands. And I’ve learned something I wish more product and strategy leaders would talk about:

Today, we can build faster than ever. But if we’re not careful about what we build—and for whom—we’re just adding noise.

That’s why I now believe deeply in something called Shared Value—the idea that businesses can be profitable because they create meaningful value for society. Not as charity. Not as ESG compliance. But as strategy. As a model that works because it’s built to benefit everyone in the system.

Let me show you what I mean.

What Is Shared Value?

Michael Porter and Mark Kramer defined it as:

«Policies and operating practices that enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in the communities in which it operates.»

In plain terms? Business models that win when society wins.

Shared Value isn’t a donation. It’s not a marketing campaign. It’s not an add-on.

It’s a smarter way to build.

The Three Lenses of Creating Shared Value (CSV)

To bring this strategy to life, there are three powerful lenses you can use:

1. Re-imagining Products & Markets
Build offerings that meet an unmet social need. Think affordable fintech for the unbanked, or healthy food options in food deserts.

2. Redesigning the Value Chain
Reduce costs or risks by tackling structural inefficiencies—like waste, energy use, or poor supplier livelihoods.

3. Building Local Clusters
Strengthen the local ecosystems (schools, suppliers, infrastructure) that your business depends on to thrive.

These lenses aren’t theoretical. They’re practical. I’ve applied all three across the projects I’m about to share with you.

Khero app and cultural event visuals, showcasing how running and walking are converted into donations for social causes through Shared Value strategy.
Khero turns every kilometer walked or run into donations for NGOs, aligning brand sponsorship with measurable social impact.

Case Study 1: KHERO — Running with Purpose

KHERO was born out of a simple but powerful insight: People want to do good. They just need a simple, meaningful way to do it.

We built an app that lets people turn every kilometer they walk or run into a donation to a cause they believe in—funded by brand sponsors.

We called it KHERO (kilometer + hero). We called the movement Runfunding.

Our MVP? A 21-day challenge, 468 users, $30,000 pesos donated to a cancer shelter. No paid marketing. Just belief.

In our first year:

  • 10,000+ users
  • Over 200,000 kilometers logged
  • 5 NGOs supported
  • 2 innovation awards

Why did it work?
Because people weren’t just moving—they were mobilized. Brands weren’t just sponsoring—they were activating purpose.

We re-imagined the product and market: turning exercise into purpose, and marketing into measurable impact.
That’s Shared Value.

Case Study 2: Calaverandia & Navidalia — Culture as Experience

Later, we saw a different opportunity: what if we could transform abandoned public parks into cultural destinations?

That’s how Calaverandia (Día de Muertos park) and later Navidalia (a multicultural Christmas experience) were born.

Here’s the model:

  • Government grants seasonal access to a public park
  • We invest in infrastructure, design and experience
  • Locals sell food and crafts inside
  • The public enjoys the park free by day, and buys tickets for the immersive night version

In year one, over 40,000 people came.
The economic ripple effects were immediate.
The cultural pride was palpable.

We didn’t just build a theme park.
We activated a dormant space, created jobs, inspired communities, and generated revenue.

We built a local cluster, enhanced public assets, and activated a neglected value chain.

That’s Shared Value, too.

Illustration of building blocks with icons representing growth, innovation, and team members, symbolizing the competitive advantages of Shared Value strategies.
Visual metaphor of Shared Value: aligning business growth with innovation, talent attraction, and societal benefits.

Why Shared Value Works

I’ve seen firsthand why Shared Value isn’t just a feel-good idea—it’s a competitive edge:

  • Demand catalyst: Solving real problems unlocks new customers and long-term loyalty.
  • Defensible edge: Competitors can copy features, but not a mission-critical impact model.
  • Talent magnet: Purpose-fueled teams outperform when they see their work making a tangible difference.

In both KHERO and Calaverandia/Navidalia, our CAC was lower. Our brand equity was higher. Our partnerships were stronger. And our growth was sustainable because people wanted us to win.

Questions I Ask Before I Build Anything Now

  • If we disappear tomorrow, who would miss us, and why?
  • Is this solving a problem for real people, not just the bottom line?
  • Can our success translate into value for communities, not just customers?

If I can answer those honestly, I know I’m on the right path.

A Word to Fellow Builders

If you’re a CTO, CEO, or COO reading this: you already know how to move fast.
You already know how to scale, automate, optimize.

But I’d invite you to ask:

Are we building something that only serves us, or something that serves everyone involved?

Tech is moving fast. AI is accelerating everything. Capital is more efficient.

But the companies that will truly endure are the ones that build trust, create belonging, and solve deeper problems.

Not just fast. But better.

Not just profitable. But resonant.

That’s Shared Value.
That’s what I build for now.

Interested in designing products, services, or experiences around Shared Value? Let’s build something meaningful together.

Guillermo Tena

Guillermo Tena

Head of Growth
Founder @ KHERO (clients: Continental, AMEX GBT, etc.) Head of Growth @ SCIO Consultant & Lecturer in Growth and Consumer Behavior