Why Hybrid Models Work Best
Traditional customer support teams bring a deep understanding of the customer experience, alongside the ability to build personal relationships with customers, which are invaluable in the delicate work FinTech applications often do. So a mix of both approaches, as the Helpware blog notes, might be the best course:
“For AI in clients’ support, you will not substitute people but leverage AI to expand the services. The sporting chance for customer support companies is to combine AI and the workforce. Merging autonomous programs, speaker recognition, and online with people-based client support leads to customer retention. Therefore, AI in clients’ support needs to work together with rather conventional domains.”
As we have discussed elsewhere in our blog, AI is a tool that, while capable of automating many daily tasks, shines when paired with an expert that can utilize its benefits to their maximum advantage. And when these two approaches are combined, businesses can create a truly world-class customer support operation, where AI can handle simple tasks quickly and efficiently, freeing up human agents to focus on more complex issues, and also providing the personal touch that automated systems can’t match.
“It’s not uncommon to receive automated customer support when calling a company these days, but it can be frustrating when you need to talk to a real person, which is why this provides the best of both worlds: the speed and efficiency of automation, with the human touch of a real person, allowing companies to offer a more personalized service, with AI gathering data about customers that can then be used by support representatives, so they can offer unique insights into the needs of customers. Overall, this is a win-win situation for both businesses and customers.”
After all, what good customer support should offer, in both FinTech and elsewhere, is the ability for the users to feel a certain degree of protection, with the tools and processes necessary to make the whole experience as smooth as possible. And with the rapid growth of FinTech platforms and the increased accessibility that comes with it, these kinds of services are more critical than ever; a lot of the users will be accessing financial services for the first time, so questions, issues, and challenges are to be expected. Because FinTech is doing more than revolutionizing how we think about our money; it’s safeguarding our finances, and the responsibility that comes with it cannot be understated. And sometimes, all that is needed is a friendly voice willing to help on the other side of an app.