How Is Value Really Created? The Forgotten Formula of Perception, Resources, and Satisfaction

How Is Value Really Created? The Forgotten Formula of Perception, Resources, and Satisfaction

By Guillermo Tena
Customer evaluating satisfaction with stars, representing value perception in marketing.
“We want to create value.”

You hear it everywhere—meetings, pitches, resumes, LinkedIn profiles. But… what does it actually mean to create value?
And more importantly… who decides what’s valuable?

This article doesn’t just answer those questions—it gives you a practical (and actionable) model to understand how value is created from the customer’s perspective, and how that translates into real satisfaction, loyalty or abandonment.

What does it mean to create value?

From a behavioral and strategic standpoint:

Value is anything a person is willing to spend their resources on.

And those resources aren’t just money. They include:

  • Time (the most limited asset)
  • Money (the most exchangeable)
  • Effort (a mix of cognitive, emotional, and physical load)

Every time a customer buys, subscribes, or interacts with you, they’re making an implicit judgment:
is what I get worth what I give? That’s where the key concept comes in:

Value is not what you say it is. It’s what the customer perceives.

In marketing, you’re not selling products or services. You’re selling perceptions.

Perceived value is the real engine behind any purchase decision. Which is why, as a brand, business, or professional, you don’t get to define if you’re creating value. The market does.

This simple principle requires something complex:

  • Humility to listen
  • Empathy to observe without bias
  • Curiosity to constantly validate

If you don’t know how your offering feels from the other side of the counter, you’re guessing.

Person using smartphone with review stars, symbolizing perceived value and customer satisfaction
Perceived value is the real driver of loyalty, satisfaction, and repeat purchases.

The Satisfaction Formula (and Why Most Forget It)

Once you understand that value is perception, you can apply a fundamental formula:

Satisfaction = Perceived ValueResources Invested

Picture it like a scale. Depending on how it tips, you’ll get one of three outcomes:

Satisfaction

Relationship
Perceived value ≈ Resources invested
Customer feeling
The customer feels it was worth it.

High Satisfaction / Promoter

Relationship
Perceived value > Resources invested
Customer feeling
The customer feels like they won—and becomes a fan.
Business impact
Repeat purchases, loyalty, and positive word of mouth.

Dissatisfaction

Relationship
Perceived value < Resources invested
Customer feeling
The customer feels like they lost, won’t return, and may warn others.

Satisfaction is an emotional equation, not just a functional one. It’s built through the entire experience—not just the product.

Why This Formula Matters to Your Business

Because if you understand this equation, you can diagnose and improve every part of the
customer journey. You don’t need more features, you need to deliver more perceived value with less friction.

Key questions to apply this thinking

  • How much effort does it take for your customer to get what you offer?
  • Are you communicating value clearly—and emotionally?
  • Where can you reduce the perceived cost of your experience?
  • Are you focused on exceeding expectations—or just meeting them?

Mental Tool: The “Emotional Fairness” Model

People don’t just want value. They want fairness in the exchange.

When what they receive feels fair—or better—than what they gave, they feel good. When it doesn’t,
their defense system kicks in: they hesitate, withdraw, or walk away.

You’re not just competing with other brands. You’re competing with your customer’s emotional memory of their best—and worst—experiences.

Hand pointing at customer journey icons, showing how satisfaction comes from balancing value and effort
Reducing customer effort and friction increases perceived value across the journey.

Conclusion: Understand to Serve

Creating value isn’t about adding more. It’s about delivering what truly matters.

And that only happens when you stop looking at your offer through your own eyes— and start seeing it through the eyes of the one who chooses (or rejects) you.

If you’re not creating high perceived value with less cost, you’re not creating satisfaction. You’re creating friction.

Frequently Asked Questions

It’s the customer’s subjective judgment of what they gain versus what they invest (time, money, or effort).

By comparing expected value with perceived value received. Tools like NPS, CSAT, and interviews can help.

Because effort is one of the key “hidden costs” affecting value perception. Smooth, simple experiences create fans.

Want to dive deeper into how to design high-perceived-value offers, reduce friction, and boost customer satisfaction?
Happy to chat.
Guillermo Tena

Guillermo Tena

Head of Growth
Founder @ KHERO (clients: Continental, AMEX GBT, etc.) Head of Growth @ SCIO Consultant & Lecturer in Growth and Consumer Behavior

5 Questions to Ask – Does Your Software Dev Partner (Really) Know LPD?

5 Questions to Ask – Does Your Software Dev Partner (Really) Know LPD?

Written by: Monserrat Raya 

Business professional reviewing Agile methodology dashboard while choosing a Lean Product Development partner

Does Your Software Dev Partner (Really) Know LPD?

Lean Product Development (or Design), or LPD, is quickly becoming a go-to methodology in modern software development—just like Agile, Scrum, or Lean once did. But as with most “standards,” claiming to follow LPD doesn’t always mean true alignment. And that becomes a real challenge when your internal product team works with LPD principles, but your outsourced development partner… doesn’t.

For U.S.-based product teams—especially in fast-moving tech hubs like Austin, Dallas, or the Bay Area—choosing the right development partner isn’t just about technical skills; it’s about process alignment and shared product thinking. LPD requires close collaboration, rapid feedback loops, and a deep understanding of how to build and validate digital products under uncertainty.

If you’ve already invested in a structured, repeatable approach to launching software, partnering with a vendor who lacks that same mindset can lead to unnecessary friction, slower sprints, and poor outcomes. This is especially critical for tech companies offering SaaS platforms or building custom applications, where full integration between in-house and outsourced teams is essential.

So how do you make sure your software development partner really understands Lean Product Development—and knows how to apply it to your context?

If you’re wondering how to choose a Lean Product Development partner that truly aligns with your process, these 5 questions will help you find the right fit.

What is Lean Product Development (in practice)?

Lean Product Development stems from Lean manufacturing but has been adapted to digital environments—particularly software. While sometimes used interchangeably with “Lean Product Design,” there are subtle differences:

Comparison between Lean Product Design and Lean Product Development
Focus Area
Lean Product Design
Lean Product Development
Core Objective UI/UX clarity and user journey Features that satisfy user needs
Approach Visual, wireframes, interface-first Iterative, feedback-driven development
Suitable For Visual-heavy or ambiguous projects Process-driven or informed stakeholders
Common Methodologies Kanban, Design Thinking Agile, Scrum, XP
Both approaches lean on Agile principles but differ in entry points. Choosing a dev partner who can flexibly adapt between the two is essential.
Close-up of a professional planning product features on a Kanban board as part of choosing a Lean Product Development partner
Feature planning on a Kanban board — a key step when working with a Lean Product Development partner.

A Little Level-Setting

While “Lean Product Development” and “Lean Product Design” are often used interchangeably, both draw from the same roots—Lean manufacturing principles popularized by Toyota—and are heavily influenced by the Lean Startup methodology. The key difference lies in focus: design leans into the UI and user experience, while development emphasizes iterative delivery of working features aligned to user needs and business value.

Today, LPD is widely used by enterprises and SaaS companies alike, especially in software environments where Agile, Scrum, and Kanban are integrated into the development workflow. A good partner should know how to flex across these methodologies depending on your team’s strengths, stakeholders, and product maturity.

So, What Does This Mean?

There are many software applications that embody process and principles from a software product management point of view. How will they work for you if you decide to use an outsourced software development partner to help bring your application to market? Is one or the other better for software applications or integrating with software development teams? Are there methodologies or points to emphasize with potential partners as you discuss how their product development approach and experience?

From a high level, if your potential vendor has good product development experience and understands the product development cycle fully, the software you use for product management and the implementation of agile they use within their software development process shouldn’t matter a great deal – because they should be able to be flexible and do what is necessary to integrate the teams. If they are using something out of a book or a seminar that they have actually practiced a few times with a client – and that client wasn’t themselves fully committed to formal product management – it will be a distracting challenge for both teams to work through a methodology implementation while developing your application.

5 Key Questions to Ask Your Lean Product Development Partner

Let’s start with a few questions to discuss. And a word about interviews: Don’t ask yes or no questions when you are investigating how a vendor operates and works with clients. Instead, ask open-ended questions that should be answered with more than a few words (if they actually have experience and formal services around the area they are discussing). If you don’t get what you feel is a strong answer, again, ask some open-ended questions that go down a level in detail.

1. Tell me about how you use agile in projects with clients practicing Lean Product Development?

The question here is not «do you use agile?» You need to know how agile informs their work with companies practicing LPD and what value they believe their implementation brings their customers. They should also include their practices within agile, such as scrum, extreme programming (XP), or kanban. If they don’t go into this level, ask another open-ended question for more detail.

In most cases, scrum will be the task management and basic development guideline, but it may be extended by XP practices. Some teams will be familiar with kanban and some will mention that they might start with scrum and transition to kanban if the project uses a DevOps implementation aimed at continuous development. At a high-level, the choice between scrum and kanban comes down to a philosophy about work and how to manage tasks. Scrum is generally considered to be more structured, using time-boxed iterations (sprints) and depending on the team to properly estimate tasks for each sprint and with specific planning and retrospective sessions for managing task backlog and priorities. Kanban tends to limit the number of tasks a team can have in work at the same time and new tasks are pulled down into development as soon as a slot opens up in the queue. Kanban is generally more flexible for the insertion of new features and less structured, requiring more feature management to avoid creep before the base application is completed.

It is only a guideline, but most teams find scrum to be a good system in application development and might use kanban or a variation after full release when the application is in maintenance or continuous development. Again, team familiarity and experience in adjusting their «standard» implementation to your team is more important than the particular flavor of the methodology they are using. Process mockups and walkthroughs of feature and feedback flow between the teams is an excellent way to evaluate how things might work and adjust to situations.

Wooden blocks showing MVP acronym for Minimum Viable Product, representing the MVP process in Lean Product Development
MVP — Minimum Viable Product — a core step in Lean Product Development to validate ideas quickly.

2. How do you understand the MVP process in lean product development?

Iterative development of a minimum viable product (MVP) is critical in LPD and probably one of the least understood parts of the cycle by non-practitioners. It is also very hard to estimate effort and time for the development team because it involves an open-ended process with key stakeholders and users. The key issue is to understand what they expect and how they will help you towards viable iterations for validation.

If their understanding is more like the top example in this illustration than the second, it is going to require some real thought to ensure you arrive at validation releases that are fully-formed (loveable) but not feature-rich or too simplistic. This is an element of your work as a whole team where you can really assess the ability of your outsourced team to work fully as a partner in product development. Can they come up with creative ways to give a good representation of the core product to users with less effort and time? Can they see the evolution of ideas and pick out key elements in customer feedback? If you expect or have to micro-manage every iteration yourself, you’re not getting a fully-prepared software development team.

3. How will we capture and manage user feedback during validation and following initial release?

Now, of course – a developer could just say, «This is your problem, not mine.» To a degree, they would be right, but you are looking for partner-level answers that indicate a willingness to do whatever is needed to make the product development process work properly and to be in position for the long run if your product is likely to benefit from a continuous development/improvement, DevOps-type release. Possible answers can be all over the board from add-on services that support help desk and application feedback to in-app custom modules. At a minimum, developers should be «in the loop» during validation and early release to assure that application bugs are not being reported as feature requests or issues and a system should be available to allow users to see proposed changes and «vote up or down» features they would value.

Including the development team in the feedback loop has a cost, but it avoids a lot of thrash when a feature is not working as expected, allows the developers to be proactive with corrective actions and to understand needs directly from a user’s words, rather than summaries. Again, what you are looking for is not a specific answer but that your partner is willing and able to understand what you need from a product perspective and provide creative solutions.

4. What are our options for capturing user metrics?

This requirement is, of course, very similar to capturing user feedback, so solutions can range from custom reporting within the application to third-party services and application libraries. In this case, the richness of options is key so you can evaluate different aspects of customer acquisition, feature usage, time to complete a process, etc. These features don’t exist in «average» applications, but they can be added relatively easily during development, especially if you compare the effort required to add them at some later point. You will have to get into detail about the kinds of metrics you feel might be most useful for your application and situation, but a strong developer team should be able to give you a range of options for implementation and some sort of dashboard for generating reports.

Laptop screen showing ISO quality assurance icons, symbolizing quality control in Lean Product Development projects
Quality assurance and ISO standards are essential to avoid delays in Lean Product Development.

5. What do you do to assure that quality issues don’t get in the way?

It may seem a bit off point to discuss quality in an LPD focused question set, but the quality is far and away one of the biggest issues when it comes to unexpected project delays. You can’t expect stakeholders and users to be fully engaged in the product development process if planned releases are delayed or major features don’t appear fully formed as promised. A really good application that is unstable or has a poorly designed user interface is a big distraction from the goals of LPD project.

The best answers to this question include test-driven development, test automation, continuous integration and the tools that could eventually come into play if you choose to go into continuous development. The best case is to make this decision upfront, but things don’t always work out that way. Your primary aim should be to ensure you are in a position to move to that level when you need to without backtracking or having less than full test coverage and to leverage quality assurance tools and processes proactively from the beginning. Your team should be able to focus on feature execution and user experience as they do their acceptance and not buggy code or user interface inconsistencies.

The answers to this question should cover many of the issues of how teams will work and communicate. If they don’t, push follow-up questions in that direction specifically. If you have read anything about outsourcing, you already know that successful agile teams require strong open dialog and collaboration. Don’t let easy answers push you off this point. Understand fully how your project will deal with quality, communication, and ownership of the project goals.

There are a lot more questions you could ask, but these should get you started. The point is to have a conversation with your prospective vendor and come to an understanding of the methodologies they have utilized, the capabilities they bring to the table, and the customer experience you can expect. A conversation can clear up a lot more issues than a written response to an RFI or a proposal for work and give you a better idea if this is a group you can see your team working with. If you are actually looking for a long term partner and not just a team for a short engagement, it would be wise to have that conversation in person – in your offices or theirs. If it requires some travel, it is just part of the expense of finding a good match. It is much better to have your first face-to-face meetings in a positive, forward-looking atmosphere than when a project is underway and you’ve realized that a lot needs to be done to iron out issues.

Ready to Choose Your Lean Product Development Partner?

A true Lean Product Development partner doesn’t just code. They think like product people, adapt to your processes, and help accelerate value delivery without compromising quality.

At Scio, we’ve helped U.S.-based companies build, launch, and evolve products using Lean principles for over 20 years. Whether you’re in Austin, Dallas, or anywhere across North America—we can help your dev team scale smarter.

Let’s talk about nearshoring and how we can support your Lean journey.

FAQs

What’s the difference between Lean Product Design and Development?

Design focuses on UI/UX, while Development focuses on feature iteration aligned with business goals. Both follow Lean principles but differ in execution.

Is Agile the same as Lean?

Not exactly. Agile is a delivery method; Lean is a mindset. They’re often used together but serve different purposes.

Why choose a nearshore partner for LPD?

Timezone alignment, cultural fit, and communication ease make nearshore partners ideal for fast feedback loops and continuous delivery—key to Lean success.

From SEO to AI: How Blog Content Needs to Evolve for Generative Search – and What It Means for Nearshore Partners 

From SEO to AI: How Blog Content Needs to Evolve for Generative Search – and What It Means for Nearshore Partners 

By Rod Aburto — Nearshore Staffing Expert at Scio Consulting
Person interacting with AI-powered search interface on a laptop, symbolizing the shift from traditional SEO to generative search content strategies.

While attending SaaStr 2025 this past May in San Mateo, California, I noticed a subtle but powerful shift in how tech leaders are thinking about content strategy. A recurring theme throughout the sessions and conversations was the rising influence of Generative AI platforms like ChatGPT, Claude, and Perplexity, as the new front door to online discovery.

This trend made me reflect on how we, at Scio Consulting, share our experience and insights through our blog. Traditionally, we’ve followed SEO best practices to ensure our content gets found. But the game has changed.

Now, your audience might not be typing keywords into Google. They’re asking AI tools natural-language questions—and expecting nuanced, trustworthy answers. That shift changes everything.

Person typing on a computer with a digital interface overlay, representing the shift from traditional keyword search to AI-powered question-based discovery.

From “Googling” to “Asking”

In the old model, keywords, backlinks, and structured metadata were enough to give your blog post a fighting chance at visibility. But today, users searching for insights about nearshore software development, remote engineering teams, or Latin America tech talent are using AI platforms that respond with curated, synthesized summaries.

Instead of reading ten blog posts, people ask:

  • “What’s the best nearshore partner for Agile delivery in Mexico?”
  • “How can I build a scalable development team in Latin America?”
  • “Who offers flexible staff augmentation models for software outsourcing?”

If your content isn’t well-structured, specific, and authoritative, it simply won’t be included in the AI’s answer set.

How Generative AI is Changing Content Discovery

At its core, Generative AI rewards content that is:

  • Expert-led, not generic
  • Conversational, not keyword-stuffed
  • Structured, using clear subheadings and semantic flow
  • Helpful, addressing real questions from real users

That’s a big deal for nearshore partners like Scio. We’re not just writing for a search algorithm—we’re writing to be understood and surfaced by AI.

This means our posts on staff augmentation, agile delivery, and software outsourcing need to clearly explain what we do, how we do it, and why it matters—with a level of transparency and authority that resonates with both humans and machines.

How Scio is Adapting

At Scio Consulting, we’re evolving our content strategy to reflect this shift. We’re aligning our blog posts with the way AI platforms index and summarize information, while staying true to our core voice and expertise.

That includes:

  • Highlighting our experience with nearshoring to Mexico/LATAM and service delivery management
  • Showcasing our ability to scale remote engineering teams for long-term impact
  • Sharing real lessons learned from building scalable development teams across borders
  • Addressing questions we know tech leaders are asking AI tools today

Our goal is to meet CTOs and Software Development Managers exactly where they are—whether they’re browsing a blog or chatting with an AI assistant.

Person typing on laptop with AI assistant icons floating above, symbolizing how generative search is changing access to expert content and thought leadership.

The Future of Thought Leadership

If you’re a tech leader navigating software outsourcing or exploring nearshore options in Latin America, know this: The content you find today may not come from traditional search engines. It may come from a well-trained AI that understands your question—and knows where to look.

We believe nearshore providers like Scio have a responsibility to make our knowledge accessible in this new format. Because if you’re trusting AI to guide your decisions, you should be confident that the right voices—voices grounded in experience, transparency, and delivery excellence—are part of the answer.

Let’s talk about how Scio’s nearshore model and flexible team structures can help you move faster, scale smarter, and deliver better. Visit https://sciodev.com or reach out directly—AI may be the new search engine, but real conversations still matter most

Rod Aburto

Rod Aburto

Nearshore Staffing Expert

Cultivating Customer Understanding: Why Established Tech Companies Need Customer Discovery

Cultivating Customer Understanding: Why Established Tech Companies Need Customer Discovery

Remember Blackberry? Once a dominant force in mobile phones, they failed to adapt to changing customer needs and were ultimately surpassed by Apple and Android. This cautionary tale highlights the importance of customer discovery, even for established tech companies.  A study by Gartner reveals that acquiring a new customer can cost 5 times more than retaining an existing one.  Customer discovery is an investment that can pay off in spades by ensuring your product remains relevant and keeps your existing customers happy.

What is Customer Discovery (and Why Do You Still Need It?)

Customer discovery is more than just a fancy term for market research. It’s about fostering an ongoing conversation with your customers to understand their evolving needs and frustrations.  Here’s why it’s crucial even for companies that have been around for a while:

  • The Customer Churn Challenge: Did you know that according to bain, even a 5% churn rate can significantly impact your bottom line? Customer discovery helps you identify potential churn risks and proactively address customer concerns.
  • Staying Ahead of the Curve: Technology and customer expectations are constantly evolving. Customer discovery allows you to identify new trends and opportunities before your competitors.

Planting New Seeds: Real-World Examples

Here’s how some established tech companies used customer discovery to adapt and thrive during the pandemic:

  • Intuit (TurboTax):  Intuit didn’t just use customer discovery to improve tax filing features. They also focused on user experience.  In response to feedback about complexity, they introduced a simplified filing option.  During the pandemic, this focus on user experience proved critical as they catered to a broader audience filing for unemployment and stimulus checks for the first time.
  • Airbnb:  Airbnb leveraged customer research to understand the changing travel landscape during the pandemic. This led them to introduce «flexible search» and «longer stays» features, catering to the rise of remote work and domestic travel.
  • Dropbox:  Dropbox recognized the need for enhanced collaboration features through customer discovery methods like user interviews.  They responded by developing integrations with popular productivity tools, making Dropbox an essential tool for the remote work revolution.
  • Zoom:  Zoom’s constant focus on customer feedback allowed them to identify features critical for the remote work environment. Based on user needs, they prioritized video call security, ease of use, and integrations with popular calendar applications.  This data-driven approach kept Zoom ahead of the curve during a time of massive user behavior shifts.
The Customer Discovery Toolkit for Established Tech Companies

The Customer Discovery Toolkit for Established Tech Companies

Ready to breathe new life into your tech company? Here are some actionable tools to get you started:

  • User Interviews:  Have in-depth conversations with your customers to understand their current frustrations and unmet needs.  Focus on addressing their specific pain points related to your product or service. Ask questions like: «What are your biggest challenges using our product?» or «What features do you wish our product had?»
  • Customer Surveys:  Gather broader customer insights through surveys with a mix of open-ended and closed-ended questions.  Tailor your survey questions to address common challenges faced by established tech companies.  For example, you could ask questions about customer satisfaction with your current product roadmap or their openness to new features.
  • A/B Testing:  Test different product features and marketing messages to see what resonates best with your current audience.  Use A/B testing to validate your customer discovery findings and measure the impact of changes based on customer feedback.

Bloom Again: Make Customer Discovery a Priority

Customer discovery is a continuous process, not a one-time fix.  By regularly assessing your customer landscape and planting new seeds based on their needs, you can ensure your tech company flourishes for years to come.

Bridging Borders: 7 key lessons learned over 18 years of serving US Clients

Bridging Borders: 7 key lessons learned over 18 years of serving US Clients

Curated by: Rod Aburto

For over 18 years, I have had the privilege of working with software development teams in Mexico and other countries in Latin America, while serving clients based in the United States. This unique professional journey has provided me with invaluable insights and experiences, highlighting the benefits and challenges of the Nearshore model in the realm of software development. In this blog post, I will share some of the key lessons learned and the remarkable advantages that emerge from this collaborative approach. 

The craftsmanship of software development 4

1. The Nearshore Advantage: 

The Nearshore model refers to the practice of outsourcing software development services to neighboring countries with geographical proximity and cultural affinity. Latin America, with its rich pool of talented professionals, has emerged as a preferred destination for US clients seeking high-quality software solutions. The proximity offers significant advantages such as overlapping time zones, cultural similarities, and ease of travel, making collaboration seamless and effective. 

2. Cultural Alignment: 

Latin American countries, including Mexico, share cultural affinities with the United States, such as a similar work ethic, business practices, and familiarity with American market dynamics. This cultural alignment fosters effective communication, shared values, and a deep understanding of client requirements. It also helps create a harmonious work environment that facilitates collaboration, trust-building, and successful project outcomes. 

The craftsmanship of software development 4

3. Proximity and Time Zone Synergy:

Latin American countries, including Mexico, offer a nearshore advantage to US clients by being in the same or similar time zones. This proximity allows for real-time collaboration, agile development cycles, and seamless communication. The ability to address client queries, provide timely updates, and resolve issues promptly has been instrumental in maintaining high client satisfaction levels and fostering long-term partnerships.

4. Cost-effectiveness and Value Proposition:

The Nearshore model in Latin America provides a cost-effective alternative to onshore development while ensuring the delivery of high-quality software solutions. The region offers competitive rates for software development services compared to the US market, without

compromising on talent and expertise. The cost advantage is complemented by the region’s robust infrastructure, technological capabilities, and access to a skilled workforce, making it an attractive proposition for US clients.

The craftsmanship of software development 4

5. Language Proficiency and Communication:

Proficiency in the English language is a key strength of Latin American software development teams. English language skills are highly emphasized in education and professional settings, enabling effective communication and seamless collaboration with US clients. The ability to comprehend complex requirements, actively participate in discussions, and articulate ideas fluently has been a significant enabler of successful project outcomes and client satisfaction.

6. Agile and Collaborative Approach:

Latin American software development teams have embraced agile methodologies and collaborative work environments. They prioritize close collaboration with clients, iterative development cycles, and frequent communication to ensure that project goals are met effectively. This agile approach, coupled with the Nearshore advantage, allows for rapid adaptation to changing requirements, quick decision-making, and accelerated time-to-market for software solutions.

The craftsmanship of software development 4

7. Knowledge Sharing and Professional Growth:

The Nearshore model in Latin America has created opportunities for knowledge sharing and professional growth, both for the software development teams and the clients. The exchange of best practices, industry insights, and technological advancements between the US and Latin American professionals has fostered a mutually beneficial learning environment. This continuous knowledge transfer has elevated the skill sets of the software engineers, enabling them to deliver cutting-edge solutions.

Conclusion:

The experience gained over 18+ years of working with software development teams in Latin America, particularly Mexico, while serving US clients, has reaffirmed the remarkable advantages of the Nearshore model. The cultural alignment, time zone synergy, cost-effectiveness, language proficiency, agile approach, and knowledge sharing have collectively contributed to the success of this collaborative model. Through bridging borders, we have witnessed the power of diversity, innovation, and efficient project execution. As the world becomes increasingly interconnected, the lessons learned from this experience will continue to shape the future of software development, encouraging global collaboration for mutual growth and success.

What Is The Meaning Of True “Craftsmanship” In Software Development?

What Is The Meaning Of True “Craftsmanship” In Software Development?

Curated by: Sergio A. Martínez

Craftsmanship is timeless, being an integral practice to human history since the dawn of our species. It represents a quality of uniform excellence, often characterized by removing unnecessary elements from a design and bringing out the best in the crafted object. And although craftsmanship is often associated with aesthetic pursuits like painting or sculpture, its importance goes beyond; it serves as a powerful reminder of the value of hard work and skilled ‘hands-on’ effort, a notion that helps us tap into our creativity and realize our ambitions. Mastering craftsmanship, therefore, is not only a source of motivation but also a means to change our current place for the better.

The craftsmanship of software development 4

And considering how technology is the biggest agent of change in our world, it might be interesting to find out if the idea of craftsmanship has a place in this modern computer-driven reality. Is there craftsmanship to be found in software development? After all, programming consists of a combination of hard skills, innovative techniques, and a love for constantly perfecting processes that translate into high-quality products. It can be said that developers practice a craftsmanship approach in every project, taking pride in the details and focusing on making changes that have a clear impact on performance, stability, scalability, and many other aspects of development. 

However, for most people, it’s easy to overlook the art behind software development, but the craftsmanship is present in every little task. From developing feature-rich designs and diagrams to writing clean and error-free code, the job of a software developer involves multiple levels of precision and detail that demand proper diligence. A well-crafted software is an accomplishment, just as a well-crafted painting or sculpture would be, with each step involving thoughtfulness, attention to detail, and careful consideration. There’s an almost creative element to writing software since developers must find ways to solve programming puzzles with innovative ideas and stylish solutions, so designers must have some artistic understanding of how users interact with technology. Nonetheless, this approach must coexist with the demands of an industry that is always moving forward, making today’s software development an incredibly ingenious and complex task that must always rise to the challenge.

The balance between craftsmanship and business

The craftsmanship of software development 4

Crafting software is an attempt to capture a responsive balance between the idealistic embrace of artistic virtue and the practical needs of a business environment. On one hand, developers want to use their creativity to build something meaningful that reflects a sense of usefulness and long-lasting quality. On the other hand, there are ever-present realities that require careful decisions about timelines and budget, and finding harmony between these factors while developing software can be hard to navigate. However, it’s by solving this creative tension that developers ultimately can create elegantly well-rounded solutions.

Still, it’s no small feat: both angles need to be taken into consideration when pursuing a successful project. It takes careful forethought, planning, and collaboration from everyone involved (developers, project managers, stakeholders, etc.) to prioritize craftsmanship over profit while still satisfying the business demands. The biggest challenge here is maintaining quality while meeting time and budget constraints; if a product is rushed out the door too soon or neglected too long, users will pay the price with buggy applications or poor feature implementation, so it’s important to have an experienced team of professionals who understand their collective responsibility to craft perfect software while keeping in mind all other key objectives.

As we have already mentioned, the importance of craftsmanship in software development can often be overlooked. It’s easy to rush through a project to meet a deadline and sacrifice quality, but this doesn’t end well in the long run. Quality software is efficient, minimizing user frustration and increasing overall productivity, and crafting robust software requires an investment of time and thought that demands an eye for details both big and small. High-quality craftsmanship requires rigorous testing before deployment, as well as regular updates after implementation to ensure maximum efficiency at all times. In other words, software craftsmanship may involve an initial extra effort, but it pays off by creating an outstanding user experience for years.

Thus, craftsmanship is an idea that one should take care of and pride in when writing code. Being a software craftsman involves learning, understanding, and researching best practices to write amazing code, with a developer constantly asking themselves questions such as: are there better ways to refactor this piece of code? How can I make this easier to maintain? Is there an accepted design pattern that I could use here? By taking the time to ask these questions themselves, developers can ensure that their software is of higher quality and more robust than it otherwise would be, the result of putting your knowledge, dedication, experience, and passion for problem-solving at the forefront. Craftsmanship in software development requires attention to detail, continual refinement from iteration to iteration, and an interest in learning new technologies for their work and aims for excellence when building quality products.

Craftsmanship at every level

The craftsmanship of software development 4

True craftsmanship in software development can be seen in its intricate details. Developers who take their time to create their projects with a focus on the elegance of style and precision when producing games, websites, or applications that stand out from the crowd. Crafting a piece of software to be efficient and durable takes skill and talented developers to understand the importance of meeting user expectations, and making sure their work lives up to those standards by adding creative touches wherever possible. Part art, part science—true craftsmanship in software development makes the difference between an ordinary application and one that really shines when developers care about…

  • Writing clean and maintainable code: Craftsmen developers strive to write code that is easy to read, understand, and maintain over time. This means using meaningful variable names, avoiding duplication, and following established coding standards.
  • Building scalable software: Good software craftsmen know how to design and build software systems that can scale to meet the needs of a growing user base. This means understanding how to distribute workloads across multiple machines and designing software with horizontal scaling in mind.
  • Emphasizing testing: Crafting software means placing a strong emphasis on testing. Developers who practice craftsmanship ensure that their code is thoroughly tested and they use automated testing tools to make sure that any changes they make to the code do not break existing functionality.
  • Being efficient with code: A software craftsman understands the importance of being efficient with code. They know that every line of code that they write has an impact on the overall performance of the application, so they strive to write code that is as lean and efficient as possible.
  • Continuous improvement: Finally, software craftsmen are always looking for ways to improve their skills and the quality of their work. They stay up-to-date with the latest tools and techniques, and they are always looking for ways to improve their code and their processes.

In short, software development is an ever-evolving understanding of how coding works and communicates with different systems. By developing software, coders, and engineers are constantly pushing the boundaries of what can be done, learning from a variety of sources, and tackling complex tasks in efficient ways. It’s hard work, but the craftsmanship exhibited within can be extremely rewarding, as it offers an opportunity to create something useful and marketable that solves a problem or makes life easier for everyone. By continuously pushing their own boundaries of excellence, software developers are able to develop projects that achieve unprecedented levels of quality while ensuring usability and scalability. It’s this iterative approach that separates the best software projects from those just good enough—and it’s the commitment to continuous improvement and craftsmanship exhibited by software developers that allow users to seamlessly interact with highly sophisticated products.

The Key Takeaways

  • When it comes to software development, the value of craftsmanship cannot be overstated; creativity and artistry are critical for any successful piece of software out there.
  • What craftsmanship provides is an inspiration to always become better, strive for a better result, and grow new skills and talents that will result in a more positive outcome for any project.
  • However, finding the balance between craftsmanship and the business needs of the organization can be tricky, and must be navigated carefully.
  • Craftsmanship is found at every level of a development project, and the best developers will take it seriously to build the best possible product at the end.