The Invisible Work That Can Wear You Out

The Invisible Work That Can Wear You Out

Written by: Yamila Solari
Illustration of emotional labor in software teams showing happy and stressed faces, symbolizing the hidden work of managing emotions at work.
In 1983, sociologist Arlie Hochschild coined the term emotional labor to describe the work people do when they manage their emotions to fit the expectations of their role, even when it doesn’t match how they actually feel. At the time, this was mostly associated with hospitality jobs where employees were expected to “grin and bear it” for the sake of clients.

But over the years we’ve realized that emotional labor shows up everywhere, including in tech teams. Any time people can’t fully express what they’re feeling, some degree of emotional labor is happening. It often falls on the team lead’s shoulders, but not exclusively; any member of a team can find themselves carrying this hidden load.

Two kinds of emotional labor

Experts often divide emotional labor into self-focused and other-focused.

  • Self-focused: When you regulate your own emotions to match the job. This can be surface acting (putting on a smile while you’re stressed) or deep acting (convincing yourself to feel more positive so your reaction seems genuine). Both consume mental energy.
  • Other-focused: When you carry the responsibility of keeping the peace in your team. Maybe you bite your tongue to avoid conflict, or you’re the one who smooths over tension so others don’t have to. Over time, this extra work often falls on a few individuals, especially those seen as “the calm one” or “the peacemaker.”

The reality is that jobs demanding high levels of emotional labor, whether client-facing or within tough team cultures, take a toll. In my view, emotional labor is sustainable only when:

  • the effort is light,
  • it is shared fairly across the team, and
  • it is mostly self-focused.

When emotional labor becomes intense, unevenly distributed, and heavily other-focused, morale suffers. That’s when we see stress, fatigue, cognitive dissonance, reduced self-confidence, and eventually burnout.

Nearshore software development team collaborating in a meeting room, demonstrating how shared emotional labor supports high-performing delivery.
Balanced emotional labor helps nearshore teams communicate clearly and maintain steady velocity.

Emotional labor in teams

High-performing teams, especially in software development, usually already enjoy psychological safety and healthy communication practices, which allow emotions to be expressed more freely. But even in those environments, someone may still end up carrying too much of the invisible emotional work, and it can be draining. That’s why it helps to define what an unfair share of emotional labor looks like in the context of teamwork.

An unfair share of emotional labor happens when one or two people consistently absorb the responsibility of managing team emotions and dynamics, while others contribute little to that invisible work. In other words, the same few people keep the team afloat, at the expense of their own mental energy, while others simply ride the wave.

Signs you’re carrying too much

You might be doing an unfair share of emotional labor if you:

  • Frequently mediate conflicts or soothe tensions.
  • Modulate your emotions to avoid rocking the boat.
  • Track everyone’s triggers and adjust your behavior to protect others.
  • Are often asked to “fix” situations or calm down upset colleagues.
  • Feel pressure to always be positive, no matter what.
  • Step in to help even when it’s not your responsibility.
  • Regularly provide emotional support or advice.
  • Let subtle offenses slide to keep the peace.
  • Absorb client frustration to shield your team.

When one person consistently takes on these responsibilities, it’s not only exhausting for them — it also prevents the team from building resilience together.

Tech leader managing multiple thoughts and decisions, representing the mental load and emotional labor of guiding a software team.
Leaders carry a unique emotional load—naming it and sharing it keeps teams resilient.

Tips to manage other-focused emotional labor

  • Acknowledge it. Start noticing the moments you take on emotional work. Awareness is the first step.
  • Get perspective. Talk with a coach or your team leader. What would actually happen if you didn’t smooth things over? Sometimes the team needs to face conflict to grow.
  • Speak up. Within Scrum, Retrospectives are a safe place to share how this invisible work is affecting you. Naming it helps balance the load.
  • Own your feelings. Practice saying “Here’s what I observed, and here’s how it made me feel.” This keeps you focused on your experience instead of controlling the team’s mood.
  • If you lead a team, create safety. Make space for emotions as part of your culture. When people can express frustration, joy, or disagreement without fear, conflict gets resolved earlier and resentment doesn’t snowball.

Final thought

Emotional labor isn’t inherently bad — it’s part of working with people. But when it’s heavy, uneven, and invisible, it quietly drains teams. By naming it, sharing the responsibility, and creating a culture where emotions can be expressed safely, we can turn it from a hidden burden into a shared skill that strengthens the team.

Yamila Solari

Yamila Solari

General Manager

Why do positive corporate cultures matter in FinTech?

Why do positive corporate cultures matter in FinTech?

Written by: Monserrat Raya 

FinTech team collaboration in Austin office — nearshore software engineers from Mexico working with U.S. companies

Introduction

FinTech has become one of the most dynamic industries in the software sector, reshaping banking, lending, investments, and payments. From AI-driven fraud detection to blockchain-enabled transactions, the way we interact with money today is faster, safer, and more user-friendly.

But behind every successful FinTech product, there’s something less visible yet equally powerful: corporate culture. In fast-moving hubs like Austin, Dallas, and Silicon Valley, leaders are realizing that culture—how teams collaborate, innovate, and align with customer needs—is often the difference between scaling successfully or falling behind.

Key Drivers of FinTech Growth

How technology and culture drive software outcomes
Driver
Technology Factor
Cultural Factor
Speed Blockchain & AI enable faster transactions Agile teams with open communication accelerate delivery
Security Advanced fraud detection & data encryption A culture of accountability reduces compliance risks
User Experience Mobile-first design & seamless integrations Teams focused on empathy and collaboration design better UX
Scalability Cloud computing supports global reach Shared values help teams adapt quickly to new markets
Talent Retention Access to modern tools and frameworks Positive culture keeps top engineers engaged long-term

Innovation Is Not Enough

Yes, technology drives FinTech growth. Facial recognition payments, instant lending apps, and mobile-first experiences have become everyday conveniences. Lower costs, quicker processes, and strong UX design make FinTech attractive to both individuals and enterprises.

However, innovation alone is not sustainable. Without a positive corporate culture, FinTech companies struggle to retain talent, adapt to regulation, or keep pace with evolving customer expectations. Culture is the glue that ensures ideas move from whiteboard to market effectively.

Hand holding digital network — positive corporate culture driving FinTech innovation in Dallas and Austin
Corporate culture drives innovation in nearshore FinTech projects across Austin and Dallas.

Success comes from everyone

While a lot of focus goes toward the innovation behind the process, one important factor that should not be overlooked is how these organizations are run. Fintech companies that have experienced success understand the importance of having a positive corporate culture at the center of their operations. This approach helps increase morale among employees and drives them to become even more efficient and productive while also thinking creatively and innovatively. They offer great flexibility and freedom when it comes to working styles and encourage collaboration throughout teams, allowing ideas to take form quickly. 

In other words, as technology continues to advance, more and more organizations are utilizing Fintech to provide innovative services, a strong corporate culture creates comfort in knowing where you stand within an organization, improving communication between teams and ensuring everyone is focused on things that matter most: meeting customer needs successfully with quality services.

“For a Fintech organization to reach success, a positive corporate culture must be present”, says Rod Aburto, Partner and Service Delivery Manager at Scio.

“A positive corporate culture is essential because it further develops strong team performance and encourages an environment of trust and integrity that sustainably builds the reputation of the organization. An experienced executive team can help cultivate such an atmosphere by recognizing employee achievements, involving employees in decision-making, and ensuring expectations are met without overworking employees.”

Similarly, positively influencing employee support systems ensures loyalty from employees which can then be translated into customer loyalty. Ultimately, all these qualities are needed for any FinTech organization to have long-lasting success within its domain. And with that in mind, we want to take a look into a company that effectively uses a strong corporate culture to bring innovation in a very complex area of finance that has become more democratized day by day.

Key Drivers for Scio

  • Provide high performing nearshore software engineering teams that are easy to work with
  • Deliver outstanding results and help clients achieve goals with ease and efficiency
  • Earn client trust and build great long-term relationships
  • Grow accounts, receive referrals, improve sales & marketing, and secure new clients
  • Drive healthy finances and sustainable growth
  • Recruit top talent and reinvest in ScioElevate
Growth Mindset vs Corporate Culture in FinTech
Dimension
Positive Culture in FinTech
Lack of Culture in FinTech
Innovation Encourages safe experimentation and new ideas Fear of failure stifles creativity
Talent Attracts and retains top professionals High turnover, loss of expertise
Customer Trust Employees aligned with mission build loyalty Disconnected teams deliver inconsistent service
Scalability Shared values accelerate product delivery Misalignment slows growth

Final Thoughts

For FinTech companies, culture is not a “soft skill.” It’s a strategic enabler. It determines whether innovation sticks, whether teams stay motivated, and whether products build trust with users.

At Scio, we’ve helped U.S. FinTech leaders in Austin, Dallas, and beyond build nearshore teams that combine technical excellence with strong cultural alignment. Since 2003, our mission has been to create high-performing squads that innovate, collaborate, and scale as if they were part of your organization.

Ready to strengthen your FinTech culture with a nearshore partner that understands your business? Contact us today to explore how Scio can help you build the right team.

Business professional analyzing FinTech data — nearshore developers aligned with U.S. corporate culture
Nearshore teams in Mexico aligned with U.S. corporate culture support scalable and secure FinTech development.

FAQs About Corporate Culture in FinTech

Q1: Why is corporate culture more critical in FinTech than other sectors?

Because FinTech combines compliance, security, and innovation. A strong culture ensures teams handle these complexities collaboratively.

Q2: How does culture affect customer experience?

Engaged employees translate into more reliable, customer-centric services, improving trust in financial products.

Q3: Can nearshore partners help U.S. FinTechs build culture?

Yes. With cultural alignment, nearshore teams in Mexico act as extensions of U.S. squads, reducing friction in distributed development.

Q4: What practices strengthen culture in remote FinTech teams?

Clear communication, recognition programs, mentorship, and fostering a growth mindset.

Suggested Resources for Further Reading

If you want to explore more about how culture and team alignment drive success in FinTech and software development, here are some recommended resources:

Internal Links

How Latin American Nearshore Teams Align Culturally with U.S. Companies: Why cultural alignment is a critical factor for U.S. companies working with nearshore software partners.

High-Performing Teams in Software Development: Practical strategies to build resilient, collaborative, and innovation-ready engineering teams.

External Resources

Harvard Business Review – The Hard Truth About Innovative Cultures: Why innovative corporate cultures require not just openness and creativity, but also discipline, accountability, and trust.

Harvard Business Review – Does Your Company’s Culture Reinforce Its Strategy and Purpose?: How aligning company culture with strategy and purpose helps organizations scale effectively.

World Economic Forum – The Future of Global FinTech: Towards Resilient and Inclusive Growth: Global insights on why inclusion, trust, and resilient cultures are essential for sustainable FinTech expansion.

How Latin American Teams Align Culturally with U.S. Companies

How Latin American Teams Align Culturally with U.S. Companies

Written by: Monserrat Raya 

Latin American software team celebrating cultural alignment with puzzle pieces — nearshore collaboration for U.S. tech companies in Austin and Dallas.

Introduction

When choosing a nearshore software development partner, many U.S. tech leaders begin by comparing rates, time zones, or resumes. But one of the most important and often underestimated factors is cultural alignment. It’s not just about speaking the same language or being in the same time zone. It’s about how teams communicate, collaborate, take ownership, and adapt.

In today’s hybrid and distributed world, cultural fit is a strategic enabler. And for companies based in tech hubs like Austin or Dallas, working with Latin American teams can feel like an extension of their own internal squads. This alignment impacts more than morale it accelerates outcomes, minimizes rework, and fosters innovation.

Let’s explore what makes cultural alignment such a powerful driver for successful software outcomes and why LATAM teams are uniquely positioned to deliver it.

What “Cultural Fit” Really Means in Software Projects

When people hear “cultural fit,” they often think about personality. But in software development, it’s about execution: Do teams share expectations around accountability, feedback, communication cadence, and quality? Do they know when to take initiative and when to align?

A culturally aligned team will: – Clarify requirements early and often – Ask questions without hesitation – Own delivery—not just execute tasks – Raise blockers and propose alternatives proactively

These aren’t soft skills—they’re delivery accelerators. When developers are comfortable bringing up concerns, making suggestions, and iterating openly, velocity improves. That’s why a team’s mindset can have a bigger impact on your product than their stack.

Real story: One U.S.-based fintech struggled with repeated ghosting and lack of initiative from an offshore team in Eastern Europe. After switching to a LATAM partner, their new devs joined retros, spoke up in planning, and started suggesting architectural improvements within weeks.

Learn about the common concerns when outsourcing to Latin America.

Comparison of Latin America and Eastern Europe software development cultures — nearshore alignment with U.S. companies.
Latin America shares more cultural similarities with U.S. teams than Eastern Europe, making nearshore software development smoother and more collaborative.

How Latin America Compares: Culture, Context, and Compatibility

Compared to teams in Asia or Eastern Europe, Latin American software teams share more than geography with U.S. companies they often share work philosophies, collaboration norms, and expectations about autonomy.

Key cultural similarities:

  • Direct communication (vs. indirect or hierarchical)
  • Ownership-driven engineers
  • Agile-friendly structure (standups, feedback, sprints)
  • Comfort with ambiguity and prototyping
  • Less need for over-documentation

While teams in India may wait for task-based assignments, and Eastern Europe may value independence but avoid proactive feedback, LATAM teams tend to land right in the sweet spot: collaborative, self-managed, and product-aware.

And when timezone overlap lets everyone work in real time, the result isn’t just fewer delays—it’s faster learning, clearer accountability, and a stronger product culture.

According to the Stack Overflow Developer Survey, LATAM developers report higher comfort with collaborative problem-solving and pair programming compared to many offshore peers.

Cultural Compatibility Snapshot

Cultural and collaboration traits by region for software teams
Region
Communication Style
Collaboration Style
Feedback Receptiveness
Agile Readiness
U.S. Direct Open + proactive High High
Latin America Direct/Neutral Open + team‑driven High High
Eastern Europe Reserved Task/goal‑focused Medium Medium
India Hierarchical Task‑based Low–medium Medium

Agile Mindset + LATAM: A Surprisingly Natural Fit

Agile isn’t just a process it’s a mindset. And LATAM developers have proven to thrive in environments where feedback is fast, ownership is expected, and flexibility is necessary.

Whether you’re building in two-week sprints or operating in Kanban, the teams that win are the ones who: – Embrace changing requirements – Participate in retrospectives – Raise concerns before they become blockers – Treat QA, DevOps, and design as collaborators—not dependencies

Latin America’s emerging tech hubs have embraced this approach. Cities like Guadalajara, Medellín, and Córdoba are producing developers who are not only technically strong but fluent in product thinking.

In fact, many LATAM engineers are trained with Agile principles from the start—through coding bootcamps, project-based university work, and real-world collaboration with U.S. companies. That makes adaptation faster and onboarding easier.

Explore the software development trends that enable cross-border Agile.

Stressed software engineer by a window — signs of cultural misalignment in software teams; nearshore context for U.S. companies in Austin and Dallas.
Red flags like silent standups, passive feedback, and blame‑heavy QA point to cultural misalignment. Culturally aligned LATAM nearshore teams help U.S. companies move faster with fewer delays.

Where Things Go Wrong: Signs of Cultural Misalignment

Cultural misalignment isn’t always loud. Sometimes it shows up in the small moments:

  • Developers go silent when they hit a blocker
  • Standups feel like status reporting, not discussion
  • Feedback is accepted passively, but nothing changes
  • QA becomes a blame game instead of a shared goal

These issues aren’t just frustrating—they slow everything down. A lack of psychological safety can lead to communication breakdowns, finger pointing, and delays that hurt your roadmap.

As Harvard Business Review points out, distributed teams succeed when members feel safe to speak up, challenge assumptions, and ask for help.

Even if the talent is strong, without alignment you’re constantly translating—not collaborating.

What to Look for When Evaluating a Nearshore Team’s Cultural Readiness

When interviewing a nearshore partner—or evaluating a current one—go beyond tech skills. The best aligned teams:

  • Talk about how they work, not just what they build
  • Mention retros, async updates, demos, and customer empathy
  • Show curiosity during onboarding, not hesitation
  • Treat ambiguity as a creative challenge—not a threat
Pro tip: Ask these in your next vendor evaluation call:
  • “How does your team handle changing priorities in the middle of a sprint?”
  • “When was the last time a dev pushed back on a requirement, and what happened?”
  • “How do your teams track and communicate blockers in real-time?”

See how our nearshore model solves for cultural misalignment

Final Thoughts: Choose a Team That Thinks Like Yours—Not Just Codes for You

Cultural alignment isn’t fluff it’s a core ingredient in any successful outsourcing relationship. When your dev team acts like part of your internal squad—proactive, communicative, and accountable you build faster, with less friction.

Nearshore software teams in Latin America offer more than just timezone convenience or affordability. They bring collaboration, ownership, and a shared mindset that aligns with how U.S. companies work. And with partners like Scio, that alignment is intentional—not accidental.

If you’re still wondering what else U.S. managers worry about when outsourcing—we’ve covered that too.

Ready to work with a team that truly fits your culture?
At Scio, we believe cultural alignment isn’t a bonus—it’s the foundation. Our teams don’t just code. They collaborate, challenge assumptions, and help move your product forward—like true partners.

Let’s talk and explore how we can build something great together.

Wooden blocks with question marks and lightbulb — FAQs about cultural alignment in Latin American software development teams for U.S. companies.
Frequently asked questions about cultural alignment in Latin American software teams — helping U.S. tech leaders choose the right nearshore partner.

Frequently Asked Questions (FAQs)

1. Are Latin American software developers culturally aligned with U.S. teams?

Yes—more than most offshore regions. LATAM developers often share similar values around ownership, direct communication, and agile collaboration. They’re comfortable speaking up, challenging assumptions, and participating actively in retros and daily standups. This cultural proximity makes onboarding smoother and helps distributed teams move faster with less friction.

2. How do Latin American software teams compare to Eastern Europe or Asia in communication style?

While Eastern Europe tends to lean toward autonomy and Asia often defaults to hierarchical or task-based interactions, LATAM teams generally mirror U.S. communication habits. They’re more open to feedback loops, iterative planning, and async updates. This makes day-to-day collaboration easier, especially in agile environments.

3. What are the signs of good cultural alignment in a nearshore development team?

Look for signs like:
– Proactive communication
– Transparent feedback cycles
– Participation in retrospectives
– Comfort with changing priorities
– Ownership over outcomes, not just tasks
If your team feels like they “get it” without overexplaining—cultural alignment is working.

4. What timezone advantages do Latin American teams offer U.S. companies?

Most LATAM countries operate in CST or EST, overlapping 100% of the U.S. workday. This means no waiting overnight for answers, faster sprint feedback, and the ability to run live reviews or debugging sessions without scheduling headaches. Compared to offshore teams with 10–12 hour differences, LATAM allows for real-time collaboration.

5. How can cultural misalignment slow down a software project?

Poor alignment leads to misunderstanding requirements, passive communication, and missed opportunities for iteration. For example, if a developer avoids flagging a blocker or doesn’t clarify vague specs, your sprint can stall. Even with great talent, cultural disconnects increase rework and reduce delivery velocity.

6. How do I evaluate cultural readiness when choosing a nearshore software partner?

Beyond reviewing technical skills, ask:
– Do they discuss ceremonies like retros, demos, and pair programming?
– Can they describe how they handle ambiguity or shifting priorities?
– Do they show curiosity about your business context—not just your codebase?
These questions help reveal whether the team is just coding—or truly collaborating.

Bonus Table: U.S. vs. LATAM vs. Other Regions (Cultural Fit Overview)

Bonus Table: U.S. vs. LATAM vs. Other Regions (Cultural Fit Overview)
Criteria
U.S. In-House
LATAM (Nearshore)
Eastern Europe
Asia (Offshore)
Timezone Overlap Full Full / Partial Limited Minimal
Direct Communication Style High High Medium Low
Agile Fluency (Scrum, CI/CD, etc.) High Medium–High Medium–High Medium
Ownership Mentality Strong Strong Varies Varies
Feedback & Retros Participation Always Common Less frequent Rare
Cultural Compatibility (U.S.-style) Native High Moderate Low

From Fast to Purposeful: Building with Shared Value

From Fast to Purposeful: Building with Shared Value

By Guillermo Tena
Team collaborating around a shared project, symbolizing how Shared Value in product strategy combines profitability with positive social impact.
A few years ago, I discovered something that changed the way I build. I’ve worked on everything from launching zero-budget apps to transforming forgotten public spaces into cultural landmarks. I’ve built for startups, for governments, for brands. And I’ve learned something I wish more product and strategy leaders would talk about:

Today, we can build faster than ever. But if we’re not careful about what we build—and for whom—we’re just adding noise.

That’s why I now believe deeply in something called Shared Value—the idea that businesses can be profitable because they create meaningful value for society. Not as charity. Not as ESG compliance. But as strategy. As a model that works because it’s built to benefit everyone in the system.

Let me show you what I mean.

What Is Shared Value?

Michael Porter and Mark Kramer defined it as:

«Policies and operating practices that enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in the communities in which it operates.»

In plain terms? Business models that win when society wins.

Shared Value isn’t a donation. It’s not a marketing campaign. It’s not an add-on.

It’s a smarter way to build.

The Three Lenses of Creating Shared Value (CSV)

To bring this strategy to life, there are three powerful lenses you can use:

1. Re-imagining Products & Markets
Build offerings that meet an unmet social need. Think affordable fintech for the unbanked, or healthy food options in food deserts.

2. Redesigning the Value Chain
Reduce costs or risks by tackling structural inefficiencies—like waste, energy use, or poor supplier livelihoods.

3. Building Local Clusters
Strengthen the local ecosystems (schools, suppliers, infrastructure) that your business depends on to thrive.

These lenses aren’t theoretical. They’re practical. I’ve applied all three across the projects I’m about to share with you.

Khero app and cultural event visuals, showcasing how running and walking are converted into donations for social causes through Shared Value strategy.
Khero turns every kilometer walked or run into donations for NGOs, aligning brand sponsorship with measurable social impact.

Case Study 1: KHERO — Running with Purpose

KHERO was born out of a simple but powerful insight: People want to do good. They just need a simple, meaningful way to do it.

We built an app that lets people turn every kilometer they walk or run into a donation to a cause they believe in—funded by brand sponsors.

We called it KHERO (kilometer + hero). We called the movement Runfunding.

Our MVP? A 21-day challenge, 468 users, $30,000 pesos donated to a cancer shelter. No paid marketing. Just belief.

In our first year:

  • 10,000+ users
  • Over 200,000 kilometers logged
  • 5 NGOs supported
  • 2 innovation awards

Why did it work?
Because people weren’t just moving—they were mobilized. Brands weren’t just sponsoring—they were activating purpose.

We re-imagined the product and market: turning exercise into purpose, and marketing into measurable impact.
That’s Shared Value.

Case Study 2: Calaverandia & Navidalia — Culture as Experience

Later, we saw a different opportunity: what if we could transform abandoned public parks into cultural destinations?

That’s how Calaverandia (Día de Muertos park) and later Navidalia (a multicultural Christmas experience) were born.

Here’s the model:

  • Government grants seasonal access to a public park
  • We invest in infrastructure, design and experience
  • Locals sell food and crafts inside
  • The public enjoys the park free by day, and buys tickets for the immersive night version

In year one, over 40,000 people came.
The economic ripple effects were immediate.
The cultural pride was palpable.

We didn’t just build a theme park.
We activated a dormant space, created jobs, inspired communities, and generated revenue.

We built a local cluster, enhanced public assets, and activated a neglected value chain.

That’s Shared Value, too.

Illustration of building blocks with icons representing growth, innovation, and team members, symbolizing the competitive advantages of Shared Value strategies.
Visual metaphor of Shared Value: aligning business growth with innovation, talent attraction, and societal benefits.

Why Shared Value Works

I’ve seen firsthand why Shared Value isn’t just a feel-good idea—it’s a competitive edge:

  • Demand catalyst: Solving real problems unlocks new customers and long-term loyalty.
  • Defensible edge: Competitors can copy features, but not a mission-critical impact model.
  • Talent magnet: Purpose-fueled teams outperform when they see their work making a tangible difference.

In both KHERO and Calaverandia/Navidalia, our CAC was lower. Our brand equity was higher. Our partnerships were stronger. And our growth was sustainable because people wanted us to win.

Questions I Ask Before I Build Anything Now

  • If we disappear tomorrow, who would miss us, and why?
  • Is this solving a problem for real people, not just the bottom line?
  • Can our success translate into value for communities, not just customers?

If I can answer those honestly, I know I’m on the right path.

A Word to Fellow Builders

If you’re a CTO, CEO, or COO reading this: you already know how to move fast.
You already know how to scale, automate, optimize.

But I’d invite you to ask:

Are we building something that only serves us, or something that serves everyone involved?

Tech is moving fast. AI is accelerating everything. Capital is more efficient.

But the companies that will truly endure are the ones that build trust, create belonging, and solve deeper problems.

Not just fast. But better.

Not just profitable. But resonant.

That’s Shared Value.
That’s what I build for now.

Interested in designing products, services, or experiences around Shared Value? Let’s build something meaningful together.

Guillermo Tena

Guillermo Tena

Head of Growth
Founder @ KHERO (clients: Continental, AMEX GBT, etc.) Head of Growth @ SCIO Consultant & Lecturer in Growth and Consumer Behavior

Your Dev Team Needs Coaching Skills 

Your Dev Team Needs Coaching Skills 

Written by: Yamila Solari

Software development team collaborating during a team meeting in an Agile work environment.

Nowadays, it’s not enough for software development teams to be technically brilliant, they also need to know how to learn, adapt, and grow together. As Co-founder of Scio and a certified organizational coach, I’ve seen firsthand how the right coaching skills can elevate an Agile team from simply functioning to truly thriving.

Let’s unpack why coaching skills are essential for every dev team, not just managers or Scrum Masters, and how to bring them into your day-to-day practice.

Why Coaching Belongs in Agile Teams

At its core, coaching is a way to help others learn or change. Unlike mentoring or directing, coaching relies on powerful questions, deep listening, and trust to spark self-discovery and action. That’s exactly the kind of dynamic learning we want inside Agile teams.

Agile teams work in environments of constant change and iteration, where new technologies, tools, and requirements emerge faster than most formal training programs can keep up. In this setting, the ability to teach each other, problem-solve collaboratively, and reflect as a team becomes critical.

Here are a few characteristics that make coaching especially relevant in Agile teams:

  • Cross-functionality: Everyone has a different specialty, and often, different viewpoints.
  • Self-organization: Teams are expected to take ownership, not wait for top-down direction.
  • Frequent feedback loops: Scrum ceremonies demand reflection and adaptation.
  • Psychological safety: Learning can’t happen without trust.

When team members are equipped with coaching skills, they’re more effective at giving and receiving feedback, challenging each other constructively, and making sure that learning sticks—without turning every mistake into a crisis.

What Coaching Skills Bring to the Table

Training team members in coaching techniques builds essential competencies that go far beyond people management:

  • Active listening – really hearing what’s said (and unsaid)
  • Powerful questioning – opening up thinking without prescribing
  • Building trust – essential for psychological safety
  • Giving and receiving feedback – candid, kind, and constructive
  • Following through on action plans – turning insights into impact
  • Supportively challenging teammates – helping others grow, not stay comfortable

These skills not only improve collaboration but support the Agile principles of transparency, inspection, and adaptation.

Puzzle pieces forming a white arrow pointing right on a yellow background.

Team-Led, Not Top-Down

While having an organization-wide coaching culture is ideal, that kind of transformation can take years and requires deep buy-in from senior leadership.

I want to make the case for a more accessible approach: let every team create their own coaching culture, with the support of a coach when needed. Agile teams are already empowered to self-organize, why not self-develop too?

By starting at the team level, you keep it practical, grounded, and tailored. Over time, these micro-cultures create a ripple effect throughout the organization.

A Road Map for Bringing Coaching into Your Team

You don’t need a full-blown organizational transformation to start cultivating a coaching culture in your team. However, you may need the sponsorship of a manager to get access to a team coach for training and support. Here’s a practical rollout plan:

1. Start with your Team Lead(s) and senior devs

Train your team lead(s) and senior devs first. They’ll model the skills in one-on-ones, the agile ceremonies, code reviews, and standups.

2. Then train the whole team by focusing on the Basics

Start small with three core skills:

  • Active listening
  • Powerful questions
  • The GROW coaching model (Goal, Reality, Options, Will)

3. Build It into Agile Practices

Coaching works best when it becomes part of how the team communicates, reflects, and improves every day.
Start by making small but meaningful adjustments to your existing Agile ceremonies:

  • Daily Scrum

Add one coaching-style question, for example: “What’s the small experiment you’ll try today?” This encourages learning through action and supports a growth mindset.

  • Backlog Refinement

Invite developers to coach the Product Owner on how stories could be sliced thinner or clarified. This creates shared ownership and teaches developers to ask thoughtful, outcome-focused questions.

  • Sprint Review

Help stakeholders structure their feedback using a coaching-inspired format:
Appreciation → Question → Suggestion.
It frames feedback constructively and invites dialogue instead of judgment.

  • Retrospective

Rotate the facilitator role so each team member gets to guide the session.
Use the GROW model to turn insights into real action. Over time, this develops leadership and coaching confidence across the team.

Additionally:

    • Add “ask before telling,” “coach, don’t criticize,” and “we give timely, kind, candid feedback” to your team working agreements.
    • Set aside time during the sprint for informal peer-coaching conversations and practice.
    • Host a monthly “coaching development series” where more nuanced knowledge about coaching can be discussed.

    By weaving coaching into the fabric of Agile, you make it feel natural and not like another task, but simply how the team works and grows.

    Person holding glowing icons representing knowledge, collaboration, and innovation in a tech environment.

    Final Thought

    We often talk about upskilling in tech—new frameworks, new languages, new stacks. But what if the biggest unlock for your team isn’t technical at all?

    Teaching coaching skills may be the smartest, most scalable way to build adaptability, trust, and sustainable high performance into your development teams.

    Start small. Start where you are.

    Further Reading

    The Leader as Coach – Harvard Business Review
    A compelling argument for why coaching is becoming the most effective form of leadership in fast-paced, knowledge-driven workplaces.

    The GROW Model
    A breakdown of one of the most popular coaching models used in organizations, perfect for Agile retrospectives, one-on-ones, and learning conversations.

    Psychological Safety – Amy Edmondson
    The foundational research article that introduced the concept of psychological safety—crucial for any team trying to implement a coaching mindset.

    Coaching Agile Teams – Lyssa Adkins
    A must-read book for Agile coaches and leaders, exploring how to blend Agile principles with coaching stances to help teams mature.

    Yamila Solari

    Yamila Solari

    General Manager