Customer Experience, Outsourced Engineering Team, Successful Outsourcing
The show must go on: Developing a venue booking app with UPick
As the year winds down, it’s time to look back and celebrate all of our achievements of 2021, the challenges and the goals we conquered, and the clients whose projects we helped to become reality.
This time, let’s take a look at the story behind the development of the UPick app, which had the goal of creating a useful and reliable booking tool for both venues and artists, and how we helped them bring that dream from concept to a product you can use today. Enjoy!
What goes into making a good idea into reality? For the creators of UPick, it meant finding a reliable team that could build upon their idea, understand the concept completely, and offers the best technical know-how to bring it from paper into every smart device you can imagine. The beginning was simple enough; back in 2020, a couple of friends were looking into an area of opportunity no one else seemed to be exploring yet: what if you could simplify the process to book a show for a venue through an app?
The pandemic gave them a wide-open window to implement a solution for an industry that felt the consequences of this crisis deeply. Live shows account for nearly 50% of the music industry’s revenue, so six months into the pandemic, according to the World Economic Forum, shutdowns had already cost venues around the world 10 billion dollars in sponsorships and ticket sales, with no end in sight.
But with vaccination rates increasing, it was probably a good time to try and bring shows back, and UPick’s creators thought that an app that offered a quick way to reconnect performers with venues had some fertile ground to grow.
So, in February 2021 they started considering Scio as a partner, looking for developers who could create this app from scratch, decide the full scope of the final product, and make important decisions about the direction of the platform.
This was the first time our clients worked with Nearshore developers, and the advantages of having a fully experienced team equipped and ready to roll inside your own time zone became invaluable, keeping the costs of development down without sacrificing quality.
Since our clients had never been involved in a project of this size, constant communication to decide the specifics of UPick was critical, going from things like how to monetize the service, to the best hosting platforms to use.
Typically, development at Scio consists of a 5-step plan designed to arrive at a solution in the most productive way possible. Understanding users and their needs, as well as the objectives and constraints of the app itself, was Step 1. Step 2 involved analyzing the requirements of the app in order to trace a plan for the UX/UI and architecture of the platform. Then, Step 3 is pure Agile Development, up to the official launch, which was Step 4. And after the kick-off, is a matter of support to ensure the quality of the app, giving ongoing maintenance and adding features as a Step 5.
The Scioneers chosen were a Programming Lead who developed the architecture of the app, a UI designer tasked with creating a comfortable and stylish interface, another one assigned to create a search bar and review functions within the app, and a QA lead who would make sure everything worked perfectly.
Communication was key. Thanks to daily scrums, a core pillar of our process, we walked our client through the progress of the project, needing nothing more than 15 minutes every day to discuss the changes and challenges that surfaced, as well as what we accomplished, every week.
Here, we solved tons of questions born during development, like “how will a band schedule a show?”, “how will refunds work?”, and “how will the venues and bands make deals?” to more technical matters, like choosing a cost-effective hosting solution (AWS in our case), implementing login credentials from Apple, Spotify, and social media (including some necessary workarounds), to selecting the best payment processor.
Also, as we briefly mentioned, the business plan of the app had to be revised entirely once the booking process was decided, as Upick could easily be cut out from the deal between venue and performer, and our team took care of that.
The biggest breakthrough was deciding to make UPick a “progressive application”, where a web portal could function as an app with consistency across devices, like desktops and smartphones, making it as convenient as possible.
Then features were added, like the ability to share photos, videos, setlists, and even playlists from Spotify, and we had to rethink the way bands could contact venues as our understanding of these deals grew.
Progress went smoothly until finally reaching our Minimum Viable Product, where one of UPick’s users, whom the client showed a preview, managed to run all of their bands through the platform before it was 100% finished, which not only showcases the talent of our team but also made the customer base excited about the final product.
All in all, by September the app was ready to be launched, a whole project contained within the chaotic year of 2021, where Scio was able to offer the exact solutions UPick was looking for. A learning experience for both our team and our clients, we celebrate the effectiveness of Nearshore development, which can deliver no matter the circumstances.
The Key Takeaways:
- Since communication is crucial to make a product succeed, choose a development option that can communicate with you at the best time possible.
- It doesn’t matter if the details of your idea haven’t been ironed out yet, a good team will help you with those decisions.
- Development time of an app, depending on scope, doesn’t have to be too long. It took us around nine months to bring UPick from concept to reality.
- Some APIs are not very friendly, but there are always workarounds to any obstacle.
- If better ideas surge during development, it’s good to always voice them. The schedule might need to be reworked, but the final product is always going to be better.
Nearshore
Latin America’s influence as a major provider of nearshore software development and IT outsourcing has the world taking notice. Especially considering they offer tax incentives, a growing population of English speaking workers, and a rapidly improving telecommunications infrastructure.
How do you decide which country best suits your needs? What are the costs, cultural differences, and challenges to consider before making a final decision?
We wrote this article to help you on your quest to find the perfect nearshore partner:
Cultural Differences
You’d be forgiven for thinking most Latin American countries have similar cultures based solely on proximity and shared languages. The truth is that each of the 20 countries and 14 dependent territories that stretch from Mexico to Tierra del Fuego on the southern tip of South America have their own unique ways of living and doing business.
For example, the Spanish language dominates in many countries, but the vocabulary and dialect shift widely based on region. Some words more closely resemble Castilian (European) Spanish versus others that are inherent to the local populace. Countries like Brazil speak primarily Portuguese, while some countries still speak Dutch or French. Argentia boasts the highest population of English speaking citizens, followed closely by the Dominican Republic, Peru, Ecuador, and Mexico.
Many countries have more of a relaxed attitude about space and time as well. One such survey found that 83% of Chileans believed it was acceptable to be late to a social gathering, whereas 43% of Argentinians concurred. Being late to work is less acceptable. Generally, people in Latin America dislike rushed meetings or back-to-back appointments because they’re seen as detrimental to trust and relationship and building.
Direct and Indirect Costs
Outsourcing software development, as an example, will run you between $20 and $50 per hour in India. Latin American developers cost around $40 to $70 per hour. When comparing costs on absolute figures, Asia is the better route, but you should also consider indirect costs such as expertise and how many hours it takes to complete your project. Or the cost of waiting since contrasting timezones across Latin America and the world can really set a project on strict deadlines back.
If you’re weighing options in several Latin American countries ask about project timelines, possible delays, direct costs, and any unforeseen indirect costs that may arise.
Timezone Challenges
Countries like Mexico and Costa Rica have a clear advantage when it comes to nearshore software development and outsourcing since they share a central US timezone. That means they can easily do business with companies on the West and East coast. Countries like Argentina and Brazil are at a disadvantage because they’re 5 hours ahead of the West coast. That 5 hours may not seem like much, but when you’re on a tight deadline or want to include your development partners in meetings, your options become limited.
Productivity
Colombia and Chile lead the world rankings in Latin America for ease of doing business. Not to mention, they offer incentives for any companies outsourcing operations there. Brazil’s large workforce is a major plus, but regulatory obstacles and slow bureaucracy limit them.
Argentinians have a knack for finding innovative solutions that stem from a common saying in their culture, “Lo atamos con alambre.” which means “tying it with wire” but idiomatically translates to “make it work!” It comes from their desire to make things work with the tools and materials at their disposal.
Mexico is a no-brainer if you’re looking to save money and boost productivity. Despite industrial wages going down in the 25 years since joining NAFTA (Now USMCA), productivity has shot up 80 percent.
Travel Duration and Costs
When it comes to reducing travel costs and shortening trips, countries like Argentina or Chile struggle in South America. Here are some flight times and major airline cost averages from Chile’s principal airport in Santiago to corresponding US airports:
- SCL to DFW is 14 hours and $1,046
- SCL to JFK is 16 hours and $356
- SCL to LAX is 13 ½ hours and is $380
North and Central American Latin countries, on the other hand, such as Mexico or Costa Rica, provide considerably cheaper and shorter airfare options. For example, if you hired a nearshore software development team in Guadalajara, Mexico, you’d see the following flight times and average flight costs:
- GDL to DFW is 2 ½ hours and $223
- GDL to JFK is 5 hours and $259
- GDL to LAX is 3 ½ hours and $164
As you can see, visiting your new development team in Latin America can vary widely in cost, travel duration, and you’ll experience significant cultural shifts when traveling thanks to varying languages, dialects, and customs. Ultimately, doing your due diligence and thoroughly vetting a team before hiring is the best-case scenario for getting your project complete on time, within budget, and to satisfaction.
Which country are you considering for your nearshore development needs? Tell us in the comments below:
Agile Methodology, Customer Experience, Project Management, Successful Outsourcing
If you search on the Internet for «agile project initiation» you are going to find a LOT of templates. People want structure and easy answers, so of course, these simple answers rise to the top of every search. Many (if not most) of the templates offered are pared-down formats from the Project Management Book of Knowledge (PMBOK) Project Initiation Documents (PID). There is nothing basically wrong with the idea of using templates or most of the templates offered, except – they tend to become prescriptive when they should be taken as guidance.
From the Agile Manifesto: «…we have come to value:
Working software over comprehensive documentation,»
With that in mind, we should ask – why do we document agile projects? Often, the answer is – because it is required (by someone) when in reality the answer should be – to communicate. But again, that simple answer fails to guide us to the necessary outcome:
- Documentation should be a natural part of agile project initiation, but not the goal. It should proceed from on-going discussions between stakeholders, the product owner and the development team that is developed in Sprint 0, but it must not end there. The conversations and the documentation of outcomes must continue through the lifecycle of the project and the product.
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Initial documentation is just a strawman
Documents gathered from product owners and key stakeholders are starting points, not final documents. Documents developed by a designated team member to fill out a template are strawmen to be examined, discussed, questioned, and used as a base for the ongoing development of understanding within the entire project team.
- Living documentation formats should be preferred over static. In smaller projects, it may not be necessary to manage documentation formally, but in most cases using the same concepts as those used for source code management is a valid guideline. Properly maintained, living documentation answers the questions, «when was this decision made? by whom?» and gives a revision history that tells the story when necessary, but only makes it apparent when needed. It needs to include simple artifacts of these discussions – photographs of whiteboards, screenshots of modified mockups, etc. – in preference to notes developed after the fact and out of the sight of the team.
- During Sprint 0, the aim must be to develop enough trust among the project team members to allow questions and dialog to form the base for a common understanding of those items that are included in most PID templates. If initial documentation is «handed down from on high» to team members without open, trusting discussion – it cannot be internalized by the team and it will not respond to the inevitable changes that will come as discovery and learning continue throughout the project. Agile software development embraces change by allowing the project team to recognize the inconsistencies and discoveries that will come out during development, surface them and deal with their impact through discussion and collaborative negotiation.
And before we get too far away from it – there are some really strong ideas in the Agile Modeling page on Agile/Lean Documentation. Honestly, though, there is a lot of information in that reference that should really be digested as a part of understanding agile, not as a guideline for a new project. For that purpose, this short piece is a better resource. But, if the outcome of project initiation is not a bunch of filled out PID templates that we can all take back to our cubicles and file away – What is it?
Agile Project Initiation is All About Communication
With the ideas we have mentioned in mind, we have to acknowledge that open, trusting, collaborative communication does not happen automatically in an agile project team. There are natural stages that every group will go through before they can have the kind open discussion needed without fearing it will harm relationships and respect. Discussions need to be wider than the project infrastructure, technology, and user stories, without the feeling an individual is stepping over the boundaries by asking about non-functional issues. We might need to know:
- Does the culture and background of key user profiles matter to the software development team?
- Does the role of key subject matter experts (SMEs) in product development for an organization make a difference to who needs to be included in discussions?
- Are we using a Lean Product Development model with the inclusion of stakeholder users as part of Minimum Viable Product (MVP) development?
- If we are working in a DevOps implementation, how does that change our standard production procedures?
There are all sorts of questions that are not (and cannot be) included in standard PID templates but could be critical to a specific project. If we don’t discuss our viewpoints and ask questions, we run the risk of assuming we have a common understanding and making decisions based on those assumptions. Every project, every team, every organization is different. In the best case, we can open ourselves up to collaborative discussion by getting the team together, face-to-face during project initiation, for dialog and team building using team games and facilitation with a bias to being productive, explorative, and fun. Using these techniques, we can strengthen the bonds and shared risks necessary to maintain a successful project throughout its lifecycle.
In cases where face-to-face project initiation is not possible (hopefully more rare than the rule), much can be accomplished with video/voice meetings if they are relatively short and like agile documentation, structured just enough to ensure the meetings reach necessary outcomes and allow for continued direct discussions among stakeholders in the team when needed. There is nothing much worse than sitting in a meeting where a long, passionate discussion between two team members seems to be sucking all the air out of the room – and the meeting outcomes are lost.
This piece is relatively short and again, more of a guideline than a prescription for agile project initiation, as it should be if we are to «eat our own dog food.» Bottom line:
- Don’t be afraid to pull out a template when you start your next project, or when you look at it – crumple it up and throw it away so you can start your own list based on what you know and don’t know.
- What you think you know or don’t know are assumptions and should be treated as such both during project initiation and throughout the project. Only a discussion with open questions between team members can validate ideas and give us a basis for moving forward. And the assumption that is understood as valid today may not be completely correct at another time.
- Documentation must be limited to what is necessary when it is necessary and maintained throughout the project as living knowledge. Agile documentation should not be the domain of one person or one role. It must be available and dynamic – allowing everyone on the team to contribute when necessary – in a wiki-style rather than as a bunch of locked Word documents.
- Agile project initiation should focus on both the productive side – bringing together the information needed to organize the project, initialize environments, and the functional user stories needed, as well as the people/team side – developing the understanding, trust, and communication necessary to work collaboratively throughout the project. Ignoring either side is perilous. Assuming the job is done at the end of Sprint 0 is fatal.
Scio is a vendor of agile, nearshore services for software development projects with our customer base in North America. We can provide project-based or dedicated teams as required for each situation. We would be glad to discuss how our broad base of experience and skills could help you be successful with your next project. Contact us for more information.
Customer Experience, Nearshore, Project Management, Successful Outsourcing
As a provider of nearshore successful software development services, Scio has a proprietary interest in assuring the success of our customers’ outsourcing projects. But of course, in that respect, we’re no different than any service provider. So, it could easily be said that this article and more that will follow on this critical subject have a built-in bias we can’t ignore. We want you to understand our experience, our
business model, and how it shapes our approach to providing outsourced services. We hope that understanding will lead you to explore working with us and to hire our team. So yes, this is an exercise in self-interest…. But that said, we also have an interest in promoting improvement in our industry and the knowledge of critical success factors (CSFs) for the outsourcing of software development. This certainly isn’t a new subject – both the buyers and the sellers of outsourcing services have been trading tips, CSFs, and white papers on the subject for years. A quick Google search will turn up thousands of papers from professional societies, trade journals, buyers and suppliers in the field. But it is a sufficiently rich subject, with ongoing learning and improvement, to continue the conversation among participants. Do we have important information to add? We believe we do and we’re willing to expose our knowledge and experience so you can judge for yourself. To begin the discussion, let’s set a few common terms in context:
- Outsourcing is a broad subject and different industries approach it from different angles. In basic terms, we’re only discussing the outsourcing of software development, but many of the lessons learned in outsourcing across other industries do apply. The term comes from tying together the words used to describe «outside resourcing» – bringing resources from outside a company to meet business needs. With that in mind, outsourcing can describe the contract of work to a provider in the same building, city or country, just as well as it can describe the outsourcing of work to a provider in a different country or a different continent.
- Information Technology (IT) Outsourcing is generally considered to be a subsector of Business Process Outsourcing (BPO) that involves operation, management and maintenance of IT services and infrastructure within an organization. Although technical skills are necessary to maintain aspects of IT operations, generall software development is not the primary driver of IT outsourcing contracts.
- Offshore or Offshoring is a term that, like outsourcing, has many meanings specific to the industry where it is used. For our purposes, it means the use of service providers with working hours that have very little or no overlap with their clients. Generally, these providers are on different continents with completely opposite work periods. A great deal of successful software development outsourcing is done by offshore providers so it is not intended to have a negative connotation. But, in many software development projects, communication and collaboration are key and in that respect, using offshore services requires special adaptations that both the client and the provider must be aware of and enforce.
- Nearshore or Nearshoring in our context refers to the contracting of work to providers in a different country that shares significant working hours overlap and often shares a border, region or continent. Scio is a nearshore provider of software development services to North American clients. Our services leverage the benefits of a nearshore relationship with our clients so the situations where we work best tend to exploit those advantages. Successful software development outsourcing relies to a large degree on the relationship between the client and the service provider and the requirements of the work itself. Some software development can leverage nearshore advantages better than others. Some providers have adopted practices that lower the risks inherent in software development outsourcing, regardless of their physical proximity to their client teams. Regardless, understanding the differences between offshoring and nearshoring of software development projects is an important subject for all participants in the industry. There is no «one size fits all» as evidenced by the growth of both nearshore and offshore development centers within large outsourcing consultancies.
- Agile Software Development is a methodology that is widely used across the software development industry. It is based on the idea that software development projects should be composed of short, iterative cycles producing valuable software incrementally while allowing for the evolution of the results based on constant consultation and interaction with the client and user base. The methodology itself is constantly improving and allows for adaptation to many situations. Because of this flexibility, the agile practices adopted for one project or practiced by a development team will vary, but overall the basic principles as they apply to client and team interactions and software quality during a project are expected to remain.
- Scrum Software Development is an extension of the agile framework for software development down to the team level. It includes descriptions of roles, processes, and ceremonies that strengthen agile principles and give structure to the software development process. Like agile, it is an adaptable methodology but it does include more detail specific to the software development process. Scio provides software development teams using a proprietary implementation of agile and scrum. Not all software development projects require agile or scrum, but most can benefit from some level of integration with the methodologies.
- Distributed Agile Teams are a part of the outsourcing of software development when you use either nearshoring or offshoring of a part of your agile team. In agile/scrum methodology, a premium is placed on open and frequent, face-to-face interactions between the development team and the product owner from the client-side. But, agile is also practical and adaptable, so there are practices that help to overcome the team isolation and improve interaction when parts of your team are remote. Scio is a provider of distributed agile teams for software development and integrates the practices necessary to assure success in these situations in all our projects.
What is a Successful Software Development for You?
It is hard to discuss «success» without knowing what it means to clients in general and it is almost impossible for a specific project to be «successful» unless all participants understand what it means from the start. In simple terms, most people would say without thinking it means providing software on time, on or under-estimated costs and that delights users – but that simple definition ignores all the trade-offs and pitfalls that need to be avoided or mitigated and the stakeholders who must be satisfied to arrive at a successful outcome. In researching the literature on this subject, an
IEEE literature review came upon the subject that found some interesting results:
Top 5 CSFs for Success in Software Development Outsourcing
- Contract Flexibility
- Trustworthy Relationship Management
- Competitive Bidding
- Consultation and Negotiation
- Quality Management
Last 5 CSFs for Success in Software Development Outsourcing
- Time Management
- Culture Awareness
- Intellectual Property Rights
- Data Security and Privacy
- Detailed Specification of Product and Project
These results came from a specific set of criteria concerning the basis of the outsourcing contract and relationship, as well as the contract and contract management – rather than a soft assessment of project outcomes, so it is probably not what you might think at first. But consider the elements of the top 5:
- Contract flexibility, like agile practices in software development, this allows the project to evolve in various ways to reach a successful outcome. It is a realization of the simple fact that at the outset of a project, and throughout the development cycle, participants don’t know what they might discover or how they will work together. A flexible contract, instead of locking them into a tight box, provides a framework for realizing opportunities not foreseen at the beginning of a project or dealing with unexpected issues that might derail the project. A good contract focuses on the objectives of the outsourcing relationship rather than operational details.
- Trustworthy relationship management gives everyone involved the ability to bring issues up without fear and mistrust. It allows open negotiation during the development process without bringing everything to a screeching halt. Again, it acknowledges the established truth of software development – there are things we don’t know and opportunities we haven’t considered that will be discovered as we move forward. We won’t be able to consider them if we don’t have a relationship of trust between the players.
- Competitive bidding, when it is done not just on price, but on a range of weighted factors, helps to increase the feeling of trust and control between the service provider and the client. Everyone understands what is important from the outset or has explored the issues until a successful conclusion is reached. Blind bidding, where bids are submitted, but no discussion or negotiation occurs among the top bidders and the potential client do not build this level of understanding however. No amount of paper and diagrams can substitute for the level of understanding that can be reached in direct, verbal negotiation.
- Consultation and negotiation are a realization of the fact that constant communication is necessary in all software development projects to insure the development is on track to meet the goals set out in the beginning of the project or, where needed, the teams can negotiate in good faith to reach alternative outcomes that better fit the situation as it has developed. Virtually all software development projects need both a mechanism to ensure open communication and negotiation.
- Quality management, not just against a set of detailed requirements (that is number 15 in this list after all). When everyone is involved in quality, it becomes a key to reaching a successful outcome. But as the agile methodology guides us, only if the management of quality is a continuous process throughout the incremental software development process. If it can only provide feedback at the end of prescribed phases or the end of the project, the risk of going off-the-rails becomes too large and failure to reach the necessary outcomes of a project area almost assured.
Now, of course, you are likely to see a different list in your head or have a specific list of CSFs in mind for a project. But list brings up an important consideration – what weight should you put on the need to deal with change and to work successfully with your vendor throughout a project or relationship? And it is important to understand, this is a result of the frequency of a CSF being identified among several papers, not the weight it was given in any one paper, if indeed weights were given. So the number of times a CSF was mentioned in the surveyed literature produces the order of the list.
Nearshore? Offshore?
We find these kinds of communication problems come up in many aspects of the provider/client relationship in outsourced software development. Agile and scrum development practices address these problems well, but in the case of offshore services, the agile model becomes stretched in ways that require adaptations that can be costly or distracting in the course of project operations. That is not to say that nearshore distributed teams, a model we use frequently, do not require specialized planning and adaptations, but it is part of our standard practice package, not something we do on a one-off basis. We find all projects benefit from attention to better communication and tighter relationships between our teams and their product owners. And we have that built-in advantage of nearshore; our development team is working in real-time with the client team. There is a lot more to discuss successful software development outsourcing – and we will be doing just that as we continue to provide information from the field.
Agile Methodology, Customer Experience, Nearshore, Product Development, Project Management, Successful Outsourcing
Lean Product Development (or Design), LPD, is gradually becoming a standard methodology in software development in much the same way that agile, scrum and lean have become industry standards. But, as is the case with other «standards» – many people say they have strong implementations, but if your product development team practices LPD principles, you might have trouble trying to integrate their approach. That problem can be troubling if you’ve invested in a rigorous, repeatable process for developing and releasing new software products and then find it difficult to find outsourcing services who understand your goals, your process and can work alongside your team seamlessly.
If you have software applications as a part of your services portfolio or directly to clients and use LPD methodologies, it is important to fully integrate your development team. But, if you are using an outsourcing service, what should you expect? How important is it to integrate your outsourced team?
A Little Level-Setting
In strict thinking, although the term «LPD» is used interchangeably for design and development, there are some differences in focus between the two in implementation. Both are based on Lean, the principles that started with Toyota Manufacturing and have evolved to embrace a process of finding solutions to customer problems that emphasizes iteration, reducing waste, and lowering risk. Broadly, both are informed by the Lean Startup Methodology, but because LPD has been adopted by many large organizations for the development of service and product lines, lessons from Lean Startup are brought down to the product level, rather than at a business model level as they are for startups. And, because we are specifically interested in services, software and software development, rather than manufacturing and the development of physical products, we can include the fact that all LPD implementations favor the use of agile, scrum and kanban as development methodologies.
As you might guess from the use of the word design, Lean Product Design implementations are focused on the design of the product, the user interface (UI) in software development terms and how the user interacts with the application. A process flow for a design implementation includes a growing system of sketches of screens (or modules), wireframes and design standards that evolve and become more specific as software development progresses through iterations.
Lean Product Development implementations tend to focus on the features required to satisfy user needs and product goals. So, while both implementations will use agile user story techniques, design-based implementations will be placed more in the context of the UI and user experience. Development implementations will focus more on groups of features and user goals. In practice, the differences between the two are relatively small and depend more on the full project team and their process than anything. A development team with clients that tend to be more visual, literal and unsure of needs may find it easier to be design-focused. A team with clients working on a business process and users with strong, informed opinions may find it easier to be more development-focused. And certainly, there are many blends of the two ways of thinking.
So, What Does This Mean?
There are many software applications that embody process and principles from a software product management point of view. How will they work for you if you decide to use an outsourced software development partner to help bring your application to market? Is one or the other better for software applications or integrating with software development teams? Are there methodologies or points to emphasize with potential partners as you discuss how their product development approach and experience?
From a high level, if your potential vendor has good product development experience and understands the product development cycle fully, the software you use for product management and the implementation of agile they use within their software development process shouldn’t matter a great deal – because they should be able to be flexible and do what is necessary to integrate the teams. If they are using something out of a book or a seminar that they have actually practiced a few times with a client – and that client wasn’t themselves fully committed to formal product management – it will be a distracting challenge for both teams to work through a methodology implementation while developing your application.
5 Questions for Your Potential Partner
Let’s start with a few questions to discuss. And a word about interviews: Don’t ask yes or no questions when you are investigating how a vendor operates and works with clients. Instead, ask open-ended questions that should be answered with more than a few words (if they actually have experience and formal services around the area they are discussing). If you don’t get what you feel is a strong answer, again, ask some open-ended questions that go down a level in detail.
1. Tell me about how you use agile in projects with clients practicing Lean Product Development?
The question here is not «do you use agile?» You need to know how agile informs their work with companies practicing LPD and what value they believe their implementation brings their customers. They should also include their practices within agile, such as scrum, extreme programming (XP), or kanban. If they don’t go into this level, ask another open-ended question for more detail.
One of the many implementations that large organizations have used.
In most cases, scrum will be the task management and basic development guideline, but it may be extended by XP practices. Some teams will be familiar with kanban and some will mention that they might start with scrum and transition to kanban if the project uses a DevOps implementation aimed at continuous development. At a high-level, the choice between scrum and kanban comes down to a philosophy about work and how to manage tasks. Scrum is generally considered to be more structured, using time-boxed iterations (sprints) and depending on the team to properly estimate tasks for each sprint and with specific planning and retrospective sessions for managing task backlog and priorities. Kanban tends to limit the number of tasks a team can have in work at the same time and new tasks are pulled down into development as soon as a slot opens up in the queue. Kanban is generally more flexible for the insertion of new features and less structured, requiring more feature management to avoid creep before the base application is completed.
It is only a guideline, but most teams find scrum to be a good system in application development and might use kanban or a variation after full release when the application is in maintenance or continuous development. Again, team familiarity and experience in adjusting their «standard» implementation to your team is more important than the particular flavor of the methodology they are using. Process mockups and walkthroughs of feature and feedback flow between the teams is an excellent way to evaluate how things might work and adjust to situations.
2. How do you understand the MVP process in lean product development?
Iterative development of a minimum viable product (MVP) is critical in LPD and probably one of the least understood parts of the cycle by non-practitioners. It is also very hard to estimate effort and time for the development team because it involves an open-ended process with key stakeholders and users. The key issue is to understand what they expect and how they will help you towards viable iterations for validation.
If their understanding is more like the top example in this illustration than the second, it is going to require some real thought to ensure you arrive at validation releases that are fully-formed (loveable) but not feature-rich or too simplistic. This is an element of your work as a whole team where you can really assess the ability of your outsourced team to work fully as a partner in product development. Can they come up with creative ways to give a good representation of the core product to users with less effort and time? Can they see the evolution of ideas and pick out key elements in customer feedback? If you expect or have to micro-manage every iteration yourself, you’re not getting a fully-prepared software development team.
3. How will we capture and manage user feedback during validation and following initial release?
Now, of course – a developer could just say, «This is your problem, not mine.» To a degree, they would be right, but you are looking for partner-level answers that indicate a willingness to do whatever is needed to make the product development process work properly and to be in position for the long run if your product is likely to benefit from a continuous development/improvement, DevOps-type release. Possible answers can be all over the board from add-on services that support help desk and application feedback to in-app custom modules. At a minimum, developers should be «in the loop» during validation and early release to assure that application bugs are not being reported as feature requests or issues and a system should be available to allow users to see proposed changes and «vote up or down» features they would value.
Including the development team in the feedback loop has a cost, but it avoids a lot of thrash when a feature is not working as expected, allows the developers to be proactive with corrective actions and to understand needs directly from a user’s words, rather than summaries. Again, what you are looking for is not a specific answer but that your partner is willing and able to understand what you need from a product perspective and provide creative solutions.
4. What are our options for capturing user metrics?
This requirement is, of course, very similar to capturing user feedback, so solutions can range from custom reporting within the application to third-party services and application libraries. In this case, the richness of options is key so you can evaluate different aspects of customer acquisition, feature usage, time to complete a process, etc. These features don’t exist in «average» applications, but they can be added relatively easily during development, especially if you compare the effort required to add them at some later point. You will have to get into detail about the kinds of metrics you feel might be most useful for your application and situation, but a strong developer team should be able to give you a range of options for implementation and some sort of dashboard for generating reports.
5. What do you do to assure that quality issues don’t get in the way?
It may seem a bit off point to discuss quality in an LPD focused question set, but the quality is far and away one of the biggest issues when it comes to unexpected project delays. You can’t expect stakeholders and users to be fully engaged in the product development process if planned releases are delayed or major features don’t appear fully formed as promised. A really good application that is unstable or has a poorly designed user interface is a big distraction from the goals of LPD project.
The best answers to this question include test-driven development, test automation, continuous integration and the tools that could eventually come into play if you choose to go into continuous development. The best case is to make this decision upfront, but things don’t always work out that way. Your primary aim should be to ensure you are in a position to move to that level when you need to without backtracking or having less than full test coverage and to leverage quality assurance tools and processes proactively from the beginning. Your team should be able to focus on feature execution and user experience as they do their acceptance and not buggy code or user interface inconsistencies.
The answers to this question should cover many of the issues of how teams will work and communicate. If they don’t, push follow-up questions in that direction specifically. If you have read anything about outsourcing, you already know that successful agile teams require strong open dialog and collaboration. Don’t let easy answers push you off this point. Understand fully how your project will deal with quality, communication, and ownership of the project goals.
There are a lot more questions you could ask, but these should get you started. The point is to have a conversation with your prospective vendor and come to an understanding of the methodologies they have utilized, the capabilities they bring to the table, and the customer experience you can expect. A conversation can clear up a lot more issues than a written response to an RFI or a proposal for work and give you a better idea if this is a group you can see your team working with. If you are actually looking for a long term partner and not just a team for a short engagement, it would be wise to have that conversation in person – in your offices or theirs. If it requires some travel, it is just part of the expense of finding a good match. It is much better to have your first face-to-face meetings in a positive, forward-looking atmosphere than when a project is underway and you’ve realized that a lot needs to be done to iron out issues.
Scio is a vendor of outsourced, nearshore software development services to our clients in North America. We provide teams with a background in Lean Product Development as a part of our service portfolio. We use agile methodologies and adapt them to the situation and needs of our clients. If you are interested in how we could partner with your organization to build a great set of new products – Contact Us. We would be glad to take the time to discuss your needs.
