When building any kind of company, there are steps you must take that will do the most to ensure your success. These steps are especially lucrative when building a company that works for other companies such as the ever-growing industry of software-as-a-service. It may be difficult to know on your own what are some of the ways you can ensure success in your software service company. To make it simpler for you, we have compiled a couple of the ways that you can see to it that your company has the best shot of success.
Keep it simple
Because software is often self-serve it is best to keep it simple and easy to use considering the majority of business owners aren’t computer geniuses. Making it more user-friendly will mean that more people will want to use your software for their business. Keep it simple, tidy, and user-friendly.
Never stop improving
One way that a lot of software service companies fail is that they become complacent with their software. A good software service company listens to their customers and continuously improves and updates its product to make it work even better and smoother. Monitoring what the consumer is saying allows the software service company to cut out unnecessary functionality which ties into the “Keep it simple” rule.
Offer several different packages
You should always have more than one package available where the first and lowest functioning one is basically free. From there you can increase the price per software based on customer needs, usability, willingness to pay, and ROI.
Display a path to profitability
Oftentimes a company will not be profitable simply because they invest their resources to sustain growth. Good service software companies must show that they plan to be profitable in the next few years and that they have a path to profitability. The best way for a company to achieve this is to hit profitability every couple of years before reinvesting.
Offer the perfect mix of services
Offering the right amount of services can be difficult for a company but it is highly lucrative to the success of a said company. On one hand, they increase revenue and reduce churn rates whereas on the other hand they reduce margin and increase deployment time and cost of sales.
Commit to the success of your customer
One of the most important things to remember when growing a software service company is to sign new customers as well as commit to grow and secure its recurring revenue from previously signed customers. To accomplish this, the company must be monitoring its customer’s usage levels continuously as well as send them customer satisfaction surveys and product updates among other things.
These are just a few of the major points to remember when you are trying to build a successful and profitable software service company. Along with these, you will find that you discover things that work for your company and your specific product and what does not.
Scio provides end-to-end engineering services in a collaborative partnership to ensure that your team is an integral part of the solutions you require. We can offer a wide range of skills to make up a team that you can depend on – and work with directly. And when you need something more – we’re flexible. From helping to assess your needs to developing, implementing and maintaining solutions, we can offer as much or as little help as you need. Our teams can work with you virtually or on your site – but most companies need some type of combination of the two and we’re more than happy to find that blend too. If you think that sounds interesting – Contact Us. We’re ready.
Building on the discussion of distributed agile-scrum teams in software development we started in the first post in this series, in this post we will discuss some of the principle technical best practices our team at Scio has found to be beneficial for distributed agile teams.
Communications for Distributed Agile Teams
One of the most important areas to consider technically is the use of flexible instant messaging platforms. While these platforms cannot fully replace face-to-face interaction in all cases (especially for first-time encounters), they can go a long way toward building the trust and open relationships that are expected in an agile environment. They must be flexible enough to adapt to a wide range of network speeds and requirements while providing text chat, file transfer, desktop/app share, voice, and video interaction. This requires an understanding of the available bandwidth at each location included in the project, technical constraints of the end user environment, and fallbacks that can be used when the normal application doesn’t function correctly for some reason. Messaging tools must be as «transparent» as possible – not creating extra overhead for ad-hoc meetings that are necessary to iron out important details on the fly, while still providing some extra tools that smooth interaction in larger meetings like side-channel text chats. It may seem trivial to simply adopt one of the many tools available for the purpose, but in practice, finding something that can be widely adopted and quickly brought into daily use is more challenging than you might think. Issues to consider include:
Messaging security – Some industries (such as health care) and some projects may require security over and above that provided by the messaging application itself.
Standards – Special situations may require some standards or rules of the road for users and in a lot of cases, enforced rules may be the easiest route to providing compliance for issues like branding, copyright, and industry compliance. This can be especially important when desktop sharing is used – are there areas in users systems that should not be shared for some reason?
Special needs users – Are there users on the team that require or could benefit from voice to text (rather than keyboard) interaction? Is video easier for some users? It is better to find a platform that provides options for special needs rather than trying to build in workarounds after the fact.
Availability – There is nothing worse than a messaging system no one takes seriously. If it needs to be tucked away, if it is only used when «planned for,» if there is no response when it is needed to answer a critical question, it is just another bit of project overhead and not a useful communication tool. If everyone does not adopt the same tool – much the same is true. This is really not a technical issue, it is more organizational in nature, but it is a waste of time to implement a special system no one is using. Make it part of the agreements in the project kickoff – and use it.
And one additional tool that is indispensable for communications – a camera. It can be as simple as using a smartphone, but having a way to capture white boards, project artifacts and even selfies of team members can be invaluable to bring everyone to the «same page» quickly and to act as a project memory in future interactions or to bring missing members up to speed. It seems like a small point, but if you only think of photos after the fact – it will be too late.
Project Management, Testing and Source Control
Deciding on the project management tools to be used (or not used) during the initial planning session is critical to success. The actual tool used may depend on the standards adopted by the client team before the project starts or they may depend on the type of project involved. Regardless, they must be network-based (so everyone sees the same project status without forcing updates), agile-scrum aware (backlog, burndown charts, etc.), and easy to adopt without a great deal of unnecessary overhead. Another point to consider – can individuals take responsibility for stories and status transparently? Can they update their status as a part of their regular work? For this reason, we use the Team Foundation Server as an integrated part of our Visual Studio environment as a standard. It has agile templates built in and allows individuals to manage their work as part of their development environment. No jumping out to another application. Of course, that said, we do adapt Trello for shorter projects and smaller teams. The right tool for the job is always important to consider.
Today, testing automation, continuous integration, and standardized configuration management are not just good ideas, they should be standard for every project. That said, access and availability for members of a distributed agile team is an important technical hurdle to solve immediately at the start of the project. Along with rules (more on that in the next article in this series) to push early and often rather than «once in a while» it is a critical element of any team environment – especially for distributed teams. It is not something you can easily back into «when you decide it is needed.» It requires consideration for implementation, training and the processes that will be used. Again, this is a subject to be fully discussed in the project kickoff, regardless of who is implementing and using the systems. A single code repository with logging enforced will go a long way toward understanding clearly where the team is and what is really complete at any stage. Again, this isn’t just a best practice for distributed agile teams – all development teams should be regularly using these tools so there is little to no time required to reach productivity with them.
One more thing? Clocks on the wall, for each part of the distributed team, with labels. It seems simple – but when you need to reach someone before they leave for the day – it can make all the difference.
Wiki?
It might seem trivial, but a networked team wiki with space for sharing assets, current status (including builds, etc.), coming meetings, etc. can make all the difference to both communication and «personalizing» interactions between team members. A project wiki can include:
Project wiki with procedures, contact lists, learning during development, editable spring plans, project artifacts (photos, documents) both up to date and historical.
Team member profiles with photos, fun facts, recent changes, etc.
Photos and notes from casual and social team meetings (games, lunches, etc.)
Hours, holidays by location, agreed core team core hours and days when all team members will be available.
Each individual project may have additional technical issues that have to be considered, but this is the starting point we use to consider the set up for every project. In the next segment of this series, we will consider the organizational issues involved in adapting the agile-scrum framework to distributed agile teams. Stay tuned!
Did you come to the party late? You can find the first article of this series here
Practices required for distributed teams: Basically Agile (and Scrum!)
The use of the agile methodology in combination with the Scrum framework is a widely accepted industry standard for software development throughout the world. Together the methodologies provide an iterative and collaborative system that has been proven to be adaptable and resilient over a wide range of implementations by teams in the industry.
What makes the combination of these methodologies so attractive and useful in the development of software?
An adaptable framework for iterative software development that provides the customer working software for evaluation in regular, short increments.
The ability to deal with incomplete or fluctuating product development concepts during the process of development in a way that allows discovery and adjustment as needed.
The project team includes formal roles and responsibilities for both the client, development team and each individual in decision making during the development process.
The inclusion of systems for communication, trust, and collaboration across the entire product development team.
Recognition that the availability of team members for consultation during core working hours is critical to the iterative production process to assure alignment and to allow adjustment as needed.
The production process includes regular daily meetings, as well as meetings for production assessment and planning that are focused on understanding the status of committed work, clearing production obstacles, and making adjustments where necessary to achieve goals the team has committed to accomplish.
Outcomes that have proven to be beneficial to both the client and the development team in the development of successful software applications.
Of course, if you dig into the implementation details of agile and scrum for software development, you will find a number of additional benefits. Each team and project can and does adapt the processes within the framework to fit the constraints of their situation. But with the focus on real-time collaboration and face-to-face interaction, what happens when circumstances combine to require the use of agile and scrum across a team that is distributed across geography? Can the agile-scrum framework be adapted to a distributed team? That is the focus of this five-part series – Best Practices for Distributed Agile Teams.
Adapting Agile & Scrum to a Distributed Team
With the availability of broadband network access across the Internet, as well as the benefits and pressures provided by a global marketplace and workforce – it is critical that the benefits of the agile – scrum framework can be both adapted and scaled to provide their benefits to distributed teams. For the purposes of this series, we will consider any team that has members who are not physically in the same location during core working hours, they are distributed. That could mean the team is spread across a metropolitan area where colocation is both time-consuming and expensive or the team is spread across a wider area – across states or national borders.
The business advantages of opening horizons for software development by distributed teams are relatively obvious:
A distributed model brings a wider field of skills and expertise into play, often with lower costs.
Varied experience in both technology and problem-solving can bring more answers to the table with a lower cost of recruitment and faster fulfillment of specialized requirements
Entire teams can be sourced with less time, training and deeper experience in leveraging agile-scrum for software and product development.
The scenarios for distributed development can include:
Development team together in a development center with
Client in a different location, same time zone
Client in different location and time zone
Split development team
The development team is split between locations or combined with a client team in another location or both
Same time zones or different time zones
Various combinations – split client team, outside consultants, single team members remotely located
Continuity is Key
Regardless of where the client is, adaption to a distributed agile – scrum model is critical to ensure the involvement of key stakeholders, development and product teams and to achieve the benefits of the framework in projects. In fact, at Scio, we have found that consideration and inclusion of the practices required for distributed teams are critical to all our software development projects – whether they are considered to be «distributed» or not. We have found:
Using the practices required for distributed teams provides a more scalable base for all software development teams.
If distributed team practices are not in the standard agile repertoire:
New projects that require a distributed team have a longer ramp to productivity because team members have to adapt to new tools and practices.
Projects face a higher risk because situational adaptions selected by teams may not be proven and optimal.
Teams may have to spend many cycles dealing with organizational issues to reach full productivity.
So, from our experience – adaptations of the agile-scrum methodology and framework to allow a distributed team environment is just good practice. They bring many benefits, including better communication, formalized technical environments, and organizational adaptions. They are a critical part of our work environment and our commitment to our clients.
During the following four parts of this series, we will explore some of the best practices Scio has found to be beneficial for distributed teams and some of the myths that we find are common when the idea is considered by organizations. We hope you will stay with us because there is a lot to know about leveraging a distributed team environment successfully for software development.
Before we discuss this subject – let’s reach a common understanding of what we mean by Soft Skills for Software Development Teams. Developing custom software requires a clear understanding of what the client needs to accomplish with the finished product. If you work in application development, you are aware that often this is a subject the client is not fully settled on when development begins, even if they have planned extensively. In fact, if the client believes they have all the bases covered in their application requirements, it is wise to be very careful and ensure they have the ability to be flexible at both a product and contract level. We all know that things will change as the product is realized and new opportunities present themselves. We also know that unexpected issues will come up during the project and the longer and more complex the project – the higher the risk will be. What we don’t know is how much change the project will need to be successful as envisioned and if that will be acceptable to the client. Realizing a product successfully requires that everyone on the development team is able to see more than the task that is in front of them and is enabled, personally and professionally, to help shape the outcomes. Without that, they are just following specifications in detail, not contributing their experience and insight fully and that can mean that things will go off the rails before anyone can pull them back. For developers to effectively provide the insight and experience they have to the project – they need to be able to use a range of soft skills.
On the other hand, no one can expect all or even some software developers to be business consultants, but in most cases, the same skills we expect our business consultants to have, can make all the difference when they are applied to the project from within the development team.
At a high level – what are these skills? Communication, negotiation, problem solving (creativity), and strategic thinking, but – within the context of the development team and its role in the project. There is a larger, more specific view of soft skills, but we will get to that later.
Scio Development Center, Morelia, Mexico
The team context is critical. If the development team cannot come together to support a concept or conclusion that could be advantageous to the project, it has a near zero chance of moving forward, no matter how valuable it may be. This doesn’t discount the visionary individual who sees the opportunity for change, it simply means that before the idea can move forward – the individual needs to exercise their soft skills to bring their team on board as a first step. And if the team does not feel enabled to exercise their creativity and insight, their soft skills for the concept, it will never happen.
Another common misconception is that roles like Project Manager and operations like communication are in themselves soft skills. Both areas benefit from soft skills greatly, but being a good project manager has more to do with how the role is defined than anything else. In larger teams, where the project manager is more of an administrator and deliverable coordinator, more of the work is defined by procedures, checklists, and project plan maintenance than soft skills, although certainly if the plans go wrong, negotiation becomes key. In these larger scenarios, communication also becomes bound up in processes and notification cycles that are often automated, if not run by assistants and procedures. In smaller agile teams, like we use at Scio for agile software development, soft skills are always important because there are fewer intermediaries and roles between the client and the development team. In general, while procedures certainly exist, they are more flexible and can be changed to fit the context of the project quickly. In these situations, there is little to no buffer between the development team and the key stakeholders on the client team. The better the members of the team are at leveraging soft skills, the better off the whole project will be. Smaller teams have to be creative, able to communicate their ideas and support them with analysis and strategy, and finally negotiate a path to a better outcome.
Is there a process under it all?
There is a process that ties together all soft skills that – when it is done right – makes all the difference. It is the process a team or individual uses to arrive at a conclusion for presentation, negotiation, and hopefully, acceptance. It is basically the same system a business analyst uses to present findings, but it needs to rely more on arriving at the conclusion as something everyone in the team can agree to and support. I bring this up because although all soft skills can be used by themselves, it is easier to see the value if you put them in the context of developing a proposal for a change in a project.
Considering the steps
Gather Information
Open, contextual questions delivered with empathy. As you gather information, conversations and the questions in them need to be developed within the context of the organization and with an understanding (empathy) for the people you are talking to. The communication soft skill of developing questions to gather information and delivering them with empathy has considerable value and too often ignored. Not using it properly results in few useful answers («yes» and «no» answers don’t give you any context) and little understanding of underlying drivers.
Research – Of course, the skill of analyzing sources is critical, but so is using the team and peers as resources in research. They will bring different points of view and experience that can be expose additional lines of discussion.
Analyze
Document Scenario – Analysis must be based on the scenario under consideration and it must be documented clearly and agreed on by the team.
Record Analysis – The analysis, under the scenario, needs to be referenced to the research and interviews
Team Inclusion – Again, the team and any peers consulted need to be pulled into the analysis through review and discussion to ensure they understand what was considered before the conclusions were reached
Develop Conclusions
Attach to research and analysis – by the time you reach the conclusions, you should be able to draw clear lines between the research, the analysis and the proposed conclusion. Referencing back to those areas is key to achieving a collaborative conclusion.
Team Inclusion – Of course, if the team is going to support the proposal, they have to understand the conclusions and how they were reached.
Reassess
Record Current Context – Document the current scenario and how it has changed.
Cycle Back through the steps and document, changing as needed and adding new conclusions.
The process of developing proposals will use all the general skills above and if we get more granular, some more as well. Ultimately, they are the skills teams need to be successful and clients need to make decisions and gain confidence in their development team. But, the development team should not wait until the problem that needs to be solved is so big that it takes days and reams of paper to present. At that point, it is too late for the team to intervene because of project timelines and pressures. If problems are recognized early and conclusions are well-documented, they should be able to be presented in a short PowerPoint presentation. That is a much more realistic target for a development team if they can leverage their soft skills effectively.
A more comprehensive list of soft skills for Software Development Teams?
We’re not going to go into detail with the list we use of soft skills for our team training – but it is a good look at what we find useful to bring development team members to a level that improves their ability to add value to a project from their experience and insight:
These areas, laid against the normal team analysis, project management and delivery skills required for software development, bring a better experience for clients and higher job satisfaction for our team members. But with that understanding of the «why» behind a focus on soft skill development, the biggest barriers must also be understood:
Soft skills do not come easily, especially in the areas of communication, collaboration and negotiation. Everyone must practice, fail, reassess, and continue the cycle to improve self-confidence and the interpersonal skills that are so important.
Soft skills take time to develop and in the end, have to come from hands-on experience. One class, one try, does not suffice for training. The ball needs to be passed around so that everyone can get time to gain the confidence necessary. It is like driving a car – you cannot watch a series of videos on Youtube and expect to drive a car properly. You need to get into an actual car and feel what happens as you are moving along to learn and grow.
How can you get value out of soft skills?
As a software developer, can you remember situations where you saw a solution to a problem that you couldn’t properly communicate to your team or client? If you have any experience, you have. Taking some time to research, experiment, make mistakes, ask someone to mentor you in soft skills, can make all the difference. If you have mastered some soft skills, mentor others by doing – don’t wait for them to ask.
As a client, look for ways to support your team and enable them to leverage their soft skills. There is no question we are all made smarter by working together and it lowers the burden on you and your team. You can’t expect all ideas from y0ur development team to be acceptable – but the richness possible from an inclusive, collaborative environment can increase your chances of success and decrease your risk considerably.
As we move forward to achieve better outcomes and a more positive customer experience – custom software development must continue to look for opportunities to lower risk and achieve better outcomes. Development teams can act more as partners in product development and success and less as commodity labor. It is a vision we need to continue to work on – and realize – one person, one team, one project at a time.
First, let me say this is not an article for budding sociologists or business leaders who think that the last 20 years of increased person-to-person connectivity across the world, with the Internet, social media, entertainment and globalization, have broken down the differences in cultures across the world. The world has changed to be sure, but not on the scale you might imagine. People across the world still see things differently and interact based on their point of view, and that is as true in business as it is in international politics.
Culture actually takes a long time to change, whether we are considering an established business or even more so, a country or region. Studies have shown that the recent growth in communications across the world has only added to the social stereotypes we have to cut through to understand individuals from other cultures. And this is not to say that everyone within a culture will have the same values and drivers. While sociological texts provide many comparisons between cultures, they are at best, a general understanding of the expectations of people inside a society and how they interact with each other.
But at a business level, for a company wanting to outsource software development, what does this really mean? Why should you care? Software development is just a form of work and technology is pretty ubiquitous in the modern world. If people have the skills and experience to do the work wherever they are located, do their cultural values matter?
To investigate this question, let’s imagine a scenario that we (as an nearshore outsourcing vendor in Mexico, serving clients in North America) can relate to. You are starting a project with an agile software development team located in the central area of Mexico. Your team is located in the US Plains region. You might assume that because Mexico is just south of the border – they would know a lot about your culture – and you would be right. People in Mexico and the US consume a very similar range of entertainment and consumer goods and they cross borders in both directions for vacations and visiting their families. But does that fill in the gaps in understanding generated by sensational news reports and differing political agendas on each side?
Sadly, no. Although people in the US visit Mexico in increasing numbers every year, their destinations tend to be resort enclaves like Cancun. Unfortunately, those locations have more in common with the US than Mexico – with good reason. They are intended to make a US and international traveling public comfortable during their stay in another country, not confront them with challenges of language or culture.
On the other side of the coin, people in Mexico generally have relatives in the US and many have visited at different times, outside of the vacation areas like Disneyland. They have a good general understanding of US society, but in most cases, from an outsider’s point of view, even if they have been a resident of the US for an extended period of time. So, while people in Mexico have a fairly good understanding of US social interactions, it may not translate to an easy transition to a working team without some additional understanding and work on both sides.
To understand the differences between the two cultures, take a look at a comparison between the US and Mexico as outlined by studies done by the Hofstede Center.
Hofstede measures cultures based on six areas (adapted from the descriptions provided by the center) :
Power Distance – The degree to which the less powerful members of a society accept and expect that power is distributed unequally. The fundamental issue here is how society handles inequalities among people. People in societies exhibiting a large degree of Power Distance accept a hierarchical order in which everybody has a place and which needs no further justification. In societies with low Power Distance, people strive to equalize the distribution of power and demand justification for inequalities of power.
Individualism – The high side can be defined as a preference for a loosely-knit social framework in which individuals are expected to take care of only themselves and their immediate families. Its opposite, collectivism, represents a preference for a tightly-knit framework in society in which individuals can expect their relatives or members of a particular in-group to look after them in exchange for unquestioning loyalty. A society’s position on this dimension is reflected in whether people’s self-image is defined in terms of “I” or “we.”
Masculinity – The high side represents a preference in society for achievement, heroism, assertiveness and material rewards for success. Society at large is more competitive. Its opposite, femininity, stands for a preference for cooperation, modesty, caring for the weak and quality of life. Society at large is more consensus-oriented. In the business context, Masculinity versus Femininity is sometimes also related to as «tough versus tender» cultures.
Uncertainty Avoidance – Expresses the degree to which the members of a society feel uncomfortable with uncertainty and ambiguity. The fundamental issue here is how a society deals with the fact that the future can never be known: should we try to control the future or just let it happen? Countries exhibiting strong UAI maintain rigid codes of belief and behaviour and are intolerant of unorthodox behaviour and ideas. Weak UAI societies maintain a more relaxed attitude in which practice counts more than principles.
Long Term Orientation – Every society has to maintain some links with its own past while dealing with the challenges of the present and the future. Societies prioritize these two existential goals differently. Societies who score low on this dimension, for example, prefer to maintain time-honoured traditions and norms while viewing societal change with suspicion. Those with a culture which scores high, on the other hand, take a more pragmatic approach: they encourage thrift and efforts in modern education as a way to prepare for the future.
Indulgence – On the high side, societies allow relatively free gratification of basic and natural human drives related to enjoying life and having fun. Restraint stands for a society that suppresses gratification of needs and regulates it by means of strict social norms.
From the comparisons generated by the surveys behind the studies, You can begin to see some basic differences between the expectations of people in the US versus Mexico:
People in the US are generally less accepting of inequality in their interactions than people in Mexico. Business and organizations in Mexico tend to be more hierarchical and less accepting of «flat» organizational structures.
In line with their lower acceptance of inequality, people in the US have a higher level of individuality. In Mexico, although this dimension is changing rapidly and different among segments of the population, individuality is less evident.
In areas of masculinity versus femininity, the two countries are very similar, but Mexico is slightly higher. This shows in a what to outsiders may find to be a surprising amount of competitiveness between individuals and in business within Mexico.
Mexicans have a high propensity for avoiding uncertainty in comparison to people in the US. This plays out in less propensity for risk and higher reliance on pragmatic solutions.
People in the US and Mexico have very little difference in their orientation to long-term versus short-term goals. Both societies generally favor conservative goals.
In contrast to the difference between the two societies’ individualism, Mexico is much higher on the scale of indulgence than the US.
Understanding these basic differences however, doesn’t tell you a lot about how a team of individuals might deal with a business situation. If you imagine a situation when the Mexican team is faced with working over the Christmas holidays to meet a deadline – you might expect some strong push-back because of long-term family traditions and expectations. But you could also expect that in the end, the team would go along with the need because of the value of having work and stability over the long term. But, if you didn’t understand underlying cultural expectations, could you also provide enough incentive to ensure production would not suffer during the period? You could generally expect that some special indulgences for the team would help, but what would really drive them?
Dealing with a specific problem requires more than a general understanding of a team’s cultural distance from your society. There are many layers of the cultural onion, including at a minimum societal, business, and individual levels, that impact the way a team interacts. Almost no one in business today has the time or resources to do the work required to really do a «deep dive» into comparative cultures to find a perfect match for their project. It is important to know we have cultural differences between us when we start a project, but from a pragmatic point of view, it is more important to know how to bridge them than to find «someone just right.»
Bridging the cultural divides goes back to best practices in starting all outsourced projects with remote teams – the initial period of team formation and alignment. Getting teams together, face-to-face, is critical to breaking down barriers and creating an atmosphere where cultural understanding can grow. You can’t expect either side of a team to change their own cultural profile, but you can put them in situations where their awareness of cultural norms within the team is improved and their ability to work together improves. Direct communication and interaction, in both work and casual situations, opens up opportunities to remove stereotypes and replace them with real, dimensional understandings of individuals.
In the end, the simple fact is that there are cultural differences between teams, even in the same company and in the same region. The cultural studies available should simply reinforce that understanding and the importance of dealing with them, not drive you away from using outside teams. You cannot use studies that give you only a general understanding of society to understand a specific team, although they may help you understand where to start.
From that point of view, if you are interested in finding an outsourced team, vendors that understand cultural dimensions and have ways to deal with them from the outset are going to be your best bet. Particularly in agile or DevOps implementations, trust and understanding are among the most important parts of team formation. Scio provides outsourced development teams to our nearshore clients in North America, with the elements necessary to ensure success, including team building approaches to fit your specific situation and assignment. Our teams have less geographical distance and more working-hour overlap than offshore providers which lowers the issues that new teams have to deal with at the outset. We would be glad to discuss your next project and how we can help.
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In this modern age of technology mostly dominated by applications, one of software developers’ major considerations is how the overall product or application affects user experience.
When we mention ‘user’ and ‘design’, two things come to mind: User Interface (UI) and User Experience (UX). There’s a difference between the two, but in this article, we’ll focus more on the UX Design perspective.
UX has a very broad definition — from being the creative and analytical process of determining what a piece of software will be, to an approach in design that takes the user into account. The term originated from Don Norman, a renowned cognitive scientist in the 1990s. He defined ‘user experience’ as including everything about how the end-user interacts with a company, including its products and services.
Simply put, UX Design is the overall approach or process for designing a system that offers a positive experience to the users through product interaction.
Before you put your tech-wiz hat on, we’ve narrowed down the five most important things that you need to consider in designing your software application, ensuring that it isn’t only successful but user-friendly as well.
Consideration #1. Users First: The Art of App Onboarding
Before you create your software application, you need to know your audience or users first.
How does your audience operate? What do they want and need? How can your product make their life easier?
These are some of the key questions that you need to ask yourself when designing a software application. But how can you know what they want if you don’t show it to them?
Here’s where ‘app onboarding’ comes in. This is a term used when a random person is given the chance to use an application that he or she hasn’t tried before. This is the stage where your user will grasp the application’s UI and Controls, a critical step in the software development life-cycle.
There are many methods of onboarding, but the most important thing you must keep in mind is that your new users shouldn’t get lost or frustrated when trying out your app.
Consideration #2. Simplicity: Avoiding the Unnecessary
When designing a software application, software developers tend to get lost in the process. Because of their desire to develop the best software, they often forget one of the most basic principles in designing, which is to keep it simple.
Instead of jumping straight into features, successful teams prioritize UX design for software to ensure users get value fast — and keep coming back.. This way, you won’t get exhausted in adding features that other software applications do — for free.
This allows your software application to have breathing space, and it streamlines the user experience. It also makes it easier for you to get the message across, in terms of marketing.
Consideration #3. Personalization: Customization and Originality
Not having the ability to tailor your newly-installed software application can be frustrating. That’s why a lot of people prefer one that they can customize or where they can add a bit of their personality into it.
Changes that allow for personalization may vary from font size and colors to the application’s layout. They may even include the capability of hiding some features within the software.
What this gives the users is the opportunity to play around with the application. Tailoring it to their needs leads to a more satisfying experience for them.
Consideration #4. Responsiveness: Efficiency and Speed
This is a key and standard element in any software application. If your application isn’t designed to be quick and responsive, it will result in inefficiency and a bad user experience.
By efficiency and speed, it means that your application can quickly accomplish what the user is trying to do and that it is efficient in finding different ways to cater to the user’s needs.
Reducing the number of actions to get something done in your app is one way of making it efficient and quick.
Consideration #5. Scalability: Growth and Functionality
Giving your software application ‘space’ for new features in the future opens the door for added functionalities, enabling the application to grow or “evolve” into something better.
Final Thoughts on UX Design for Software Teams
Developing a software application that gives users a great experience boils down to knowing what your audience wants; keeping it simple and functional without losing its efficiency and speed; and making it customizable while also keeping it original.
By keeping these things in mind, you’re on your way to designing a user-friendly software application that will keep your users hooked.
If you need to develop software that your users will surely love, contact us and we will be glad to help you.
ne way that a lot of software service companies fail is that they become complacent with their software. A good software service company listens to their customers and continuously improves and updates its product to make it work even better and smoother. Monitoring what the consumer is saying allows the software service company to cut out unnecessary functionality which ties into the “Keep it simple” rule.
Offering the right amount of services can be difficult for a company but it is highly lucrative to the success of a said company. On one hand, they increase revenue and reduce churn rates whereas on the other hand they reduce margin and increase deployment time and cost of sales.
One more thing? Clocks on the wall, for each part of the distributed team, with labels. It seems simple – but when you need to reach someone before they leave for the day – it can make all the difference.
To understand the differences between the two cultures, take a look at a comparison between the US and Mexico as outlined by studies done by the 
